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Autoresponders - What Are They?

Apr 24, 2008
Have you ever asked for information online about a product or service? Or signed up for an email list or a group membership on the Internet? Or received a nearly instantaneous response when you email your question to someone from a website, an autoresponder program probably delivered the reply.

To put it in simple terms, an autoresponder is an email based program set up to send out a predetermined message response or series of responses to every email that comes in to a particular address, or in response to input from a form submitted on a website. Some autoresponders, such as email list sign-ups may initially be single shot responses. Others may set up a sequence of responses over days, weeks or months. Nearly every internet business uses autoresponders for a variety of different reasons. Automating jobs that might otherwise take up excessive work hours as well as for building and maintaining customer and lead lists.

The autoresponder can be programmed to send a series of emails on a timed basis to the person who filled out and submitted the form. For example, this type of multiple autoresponder can shoot out an instant response, followed by another email the next day, another 3 days later, another the next week and so on for as long as the owner wishes the messages to keep going out. This can be set up for whatever intervals best suit the goals of the owner.

An autoresponder service is one of the most powerful tools in the internet business owner"s toolbox. They are fairly easy to set up and use and once they are set up, they carry out the work of responding and following up 7 days a week, 24 hours a day. A good autoresponder service can make or break a new internet business.

How do I use an autoresponder to make money?

Just about any online business can benefit by using autoresponders. In fact, with a properly arranged campaign, your as-yet-unfounded business can be built around an autoresponder program. All you need is a product and an effective series of autoresponder messages, and you can start carving your piece of the Internet pie.

Your autoresponder service can be a golden goose. The tool that will make sales for you much more effectively than any other form of advertising. On the internet, most people want a lot of information before they make a purchase. If you are able to get your message to you potential customers repeatedly without having to worry about keeping up with it on your own, you could well see an amazing sales response.
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