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Postcard Printing: Full Color Postcard Printing

Apr 24, 2008
Bright vibrant color postcards are a proven marketing tool to reach out to your prospective customers and influence them into buying your products and services. This is the most cost-effective medium to communicate with your customer and to keep them updated with relevant information. Postcards have been used as marketing tools for ages, but with the advancement of printing technologies, full color postcards have gradually replaced black and white postcards.

Eye catching and appealing designs will always make instant impact when customers see your full color postcards. Due to time constraints nowadays, people do not have the time to review lengthy text brochures. Postcards are easier to read than a booklet or catalogue and have replaced a multi-page brochure at a more cost effective price. The simple format of the postcard is so appealing that the customer can understand almost immediately what message you are trying to communicate.

The postcards are done on an offset press but to have a more personalized touch digital printing is advancing to become a more popular method. Digital printing is still more effective and with features such as "variable data printing" techniques each postcard is printed with a unique and personalized approach.

Color management has improved so much by offering you an opportunity to see the original print as shown on the monitor or during the design stage. You can make the postcard more attractive by adding metallic or fluorescent colors.

The choice of stock, substrate on which the final printing will take place, is also a critical parameter for ultimate look and the quality of the postcards. There are many choices available today for stocks like gloss finish, matte finish, pearl finish etc. Depending on the design, you have to select the stock. You can also decide to give some sort of special effect to the printed postcards to emphasize specific area of the text or image by applying UV varnish or special effect varnish.

Your budget will determine the number of postcards to be printed, but please note, that it is cheaper to print in larger quantities using offset printing and smaller quantities using the digital press method.

Your promotional campaign will be seen as effective in reaching your potential customer base through the use of full color postcards and will not be time consuming for your customer to read your product or service update.

Full color postcards will beat the statistics of having promotional mail thrown straight into the garbage from your customer's mailbox because of the colorful design and the lasting impression it will leave. This, in fact, will help your company achieve its sales goals while turning prospective clients into long term and loyal customers.
About the Author
Looking for information about brochure and postcard printing? Go and visit www.brochureandpostcardprinting.com and find out more about postcard printing softwares and other related topics.
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