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How To Find Motivated Sellers In The Real Estate Sector

Aug 17, 2007
Motivated sellers are the key to success in the real estate sector. If you buy properties from a motivated seller, you can enjoy various advantages. For example, you can save time, make better deals, increase your potential profit, and put more cash in your pocket. Most investors believe that finding motivated sellers is just sheer luck. This is not true at all. In fact, it depends entirely upon planning and strategy. If you follow an effective strategy, you can easily find motivated sellers. Read the following information, which explains a step by step process for how to find motivated sellers.

This is one of the easiest ways to find motivated sellers. Run an ad in the local papers. Do not try to make the ads attractive or fancy. Real estate is a serious business, so keep it simple. Advertisements are a proven method and you will soon start getting calls. Take the time to choose the right seller.

Research Ads
First, research your needs so that you know exactly what you are looking for. Then read ads in the papers and do research in order to find those ads that indicate motivation on the seller's part.

Distribute Business Cards
Business cards also prove handy if you design and distribute them in an effective manner. Like the ads in a paper, don't use garish business cards. Keep them simple and to the point. When it comes to distribution, you can put these cards in your local bills when you pay them. You can also put them in restaurants, barbershops, stores, and offices. The method of business cards is the least expensive, but it has been proven to be the most effective.

Create Referrals
As a serious investor, you should acquire more and more referrals to find deals for you. Make an offer to everybody you talk to, so that if they know of anyone selling a house they shall inform you. Tell them if you buy on their referral, you will pay a certain amount to them on closing.

Use Flyers
Design a good sized flyer and distribute them door to door in the locality where you intend to buy the house. Be careful while creating content for the flyers. Make them simple and to the point, just like your ads and your business cards. The greatest advantage of a flyer is that, unlike direct mail or ads in local papers, it lasts for years.

About Finding Motivated Sellers
When it comes to finding motivated sellers, it is in no way sheer luck. It is all about planning and strategy. The better your strategies, the better your chances are of finding motivated sellers.
About the Author
David Gass is President of Business Credit Services, Inc. His company publishes a free weekly e-newsletter on Small Business Consulting at their web site http://www.smallbusinessconsulting.com
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