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Pay Per Click Marketing - Why It Works For Companies

Apr 25, 2008
Most new companies today have intentions of getting their websites online and running perfectly as fast as they possibly can. They also want immediate web traffic so they can start to turn a profit in the least amount of time. One of the best ways to get immediate traffic is through PPC Marketing, or Pay Per Click Marketing.

One thing that most people don't realize is, there is a right and a wrong way to set up and execute a PPC campaign. If not carried out properly, you stand to lose a lot of money without any form of results.

Pay Per Click Marketing is quite easy to set up. You should probably focus on some of the larger search engines like Google, Yahoo, and MSN. When setting up a PPC campaign with these search engines, you will be able to specify certain keywords you want to target and specify exactly what you will pay for that keyword. The higher you are willing to pay, the more your ads will appear on the search engines.

Sounds like a pretty good deal huh? Well, there is unfortunately a downside to PPC Marketing and that downside is that this form of marketing can cost you an arm and a leg if no leads are generated from your ads. Think about it, if you have a keyword that is set at $0.10 per lead and you have 200 people click on your ad in one day, you would have spent $20 in one day with no results. You do this for 30 days and you get the picture. However, if you end up having 20-30 sales from those keywords, your initial investment has turned out to be a good one!

The nice thing about Pay Per Click Marketing is the speed in which you can see your results and track your return on your investment. Your ads will go live as soon as you fund your account. If you have web analytics, you can track your keywords and see which ones are converting for you. If things don't look good after the first day or two, you can tweak your campaign and make it stronger. You will definitely need to test, track, test, track, and test again in order to obtain the very best results possible.

So you can clearly see that Pay Per Click Marketing is a fast, inexpensive way to generate traffic and gain immediate online visibility for your company. Just make sure to keep an eye on your return on investment and conversion rate and be prepared to possibly lose money at the very beginning until your campaign is tweaked to ensure maximum success. Stay with it and it will proved to be a valuable resource to your online marketing mix.
About the Author
Greg Shuey is an expert when it comes to Pay Per Click Marketing. Through running hundreds of PPC campaigns and learning what works and what doesn't, he and his team can help you achieve the results you are looking for. Visit Web Vizion to learn about PPC Marketing and other Small Business Solutions. You can also check out their Internet Marketing Strategies blog.
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