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Should You Use the Internet to Promote Your Network Marketing Opportunity?

Apr 25, 2008
Network marketing has been around a long time. There's plenty of advice going around about how best to build a downline and a customer base to help you succeed. But not everyone takes advantage of the Internet.

Sometimes it's due to lack of comfort with it. If you don't think you can make a good website, you're probably not even going to try. If you assume that it's beyond you, it will be...

At least until you give it a try.

Now the first thing you have to do is find out what the company's rules are regarding marketing on the Internet. Some have very strict rules surrounding what you can do. You may not even be able to mention the company's name. Others provide you with a website you can sell through.

But even if they provide you with a website you need to build one of your own. Replicated websites don't attract their own traffic. They also don't allow you to show your personality, yet your personality should be one of the key factors to recruiting a downline. You want people to want to work with you.

Fortunately there are many ways to create a quality website even if you haven't tried it before. Blogging is very popular, with Wordpress being the most popular software. Once you have a theme selected, all you have to do is write your posts.

Well, that and market your site.

It may seem that you're adding to your work by adding a site. Now you have a business opportunity and a website to promote. However, since the one promotes the other it's not as bad as it may seem.

There are lots of opportunities to promote your website. Twitter is getting very popular with marketers. You have 140 characters to express yourself in. You can't just market your business and expect people to follow you, but if you're interesting people will take a look at those times you include links.

You can market on forums, write articles, pay for ads, whatever suits your style, just so long as you know when to sell and when to offer advice.

The beauty of it is that you can interact with people all around the world, rather than being limited by the number of people you interact with each day. You have a much better chance of finding people who might be interested in your opportunity.

Better yet is that some of them will be looking specifically for it.

A big part of network marketing is that you can choose to sell something you are really passionate about. Let that show in your Internet marketing activities and you improve your chances of building a really great business.
About the Author
Stephanie Foster offers resources at http://www.homewiththekids.com/direct-sales/ for people interested in network marketing opportunities. Get more tips on successfully working from home at her site.
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