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Blogging as a Tool in the World of Business

Aug 17, 2007
Blog is short for the word weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for the consumpution of the general public. Blogs generally represent the personality of the author or the Web site.

Blogs can be used in the business world as well. A blog can be a user-friendly, customized and flexible medium for disseminating useful information for effective positioning of one's products in the market. A business blog is an incredible online marketing tool that provides great business opportunities in just one click and that can save one thousands of dollars.

There are a number of advantages for companies engaging in business blogging. Such companies definitely have an edge over their competitors. One advantage is word-of-mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an mpressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.

Another advantage is feedback. Blogs are good for product research and reviews. It would be easier to improve on your products if you observe your customers'thinking and behavioral patterns. You can also take immediate action to your customers' concerns.

Awareness and loyalty are another advantage. Open communication with your customers creates trust and loyalty among them. Being there to respond to there questions and comments make them all the more willing to try your products and services.

Blog community culture is yet another advantage. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.

For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates. Blog is like a ready-to-go booth in the biggest trade show on earth, everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.

To get the most benefits in conjunction with your blogs, Really Simple Syndication (RSS) feeds are important, too. Use effective keyword phrases to generate high-ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales. For this to be successful, you can use RSS for news update feeds that can be read through RSS reader application. This is a very useful tool for business and Internet marketers as well.

Youre ready to start blogging if youre convinced in regards to the potential of business blogs for marketing and targeting sales increase. However, before you begin you need to be in tune with your company's business objectives and determine if blogging will really help you achieve your goal.
- Several blogs are dedicated to teaching people the dos and don'ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.

Setup several test blogs right away.

If your initial try out with blogs worked well, you can now start setting up your blogs.

Blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company's identity and needs.

Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.

Remember the following safety measures in blogging: legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities; corporate communication and legal department are responsible in educating the senior management on how blogs might affect business; create blogging policies; set limits on who gets to blog and what information are allowed to be made public; avoid outright marketing blog or you will shy away your readers; make content updated, relevant and fresh; reinforce the company's core values; and, encourage employees to use it.

Start blogging and complete 20 posts before going to marketing.

Begin marketing.

Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.

Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company's identity.

Strive to be consistent with your topic all the time.

Try to have unrelated topics with general and broad appeal.

Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

The benefits of business blogging will come your way if you follow the ideas outlined above.
About the Author
For more articles by this author on this subject and the most effective methods of using blogs for profit, visit his site at http://www.Blog-Cash.com
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