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Turning Your Cake Decorating Passion Into a Viable Business

Apr 25, 2008
Do you have a passion for cake decorating? Do you astound friends, neighbors and coworkers with your amazing and unique cake decorating techniques and creations? Do you dream of turning your cake decorating passion into a viable business? If so, you will want to check out these tips on getting started with your very own cake decorating business.

Do You Have Your Own Personal Style?

When it comes to considering the viability of your cake decorating business, you will want to examine your situation closely. Do you have your own personal style? What is unique about your cake decorating and products? What can you offer customers who may be tempted to go to a more established bakery or their local grocery store? In short, before you get started and begin to invest your time and money, sit down and consider exactly what it is that you can offer potential customers.

Making Your Cake Decorating Business Stand Out

In order to become successful in the cake decorating business, you will have to be able to sell your business as the best in its field. Every successful business will want to establish itself as the best in its field. You will want to be able to offer your customers the best kind of product possible. After you figure out exactly what you can offer your customers that is unique and enticing, you will want to develop this selling point to your potential customers. Can you offer your potential customers a unique product, and if so, how can you articulate this to them? This is an important marketing consideration that can make all the difference once you are getting ready to try to sell your cake decorations.

Making Your Business Known in the Community at Large

Once you have decided to take the plunge with your cake decorating business, it is time to let your intentions known throughout the local community at large. You can make your presence known throughout the community in any number of ways. You can attend nonprofit events, sign up for your local crafts fairs, attend your local farmers market, and attend bridal expos (if you will be creating special cake decorations and cakes for weddings). Send a press release to your local business directory and local community affair agencies.

Create an Ad for Your Local Paper

What is the easiest way to reach a whole audience without having to leave the house? Taking an ad out in your local paper is the best way to reach your local community. Although advertising can certainly be costly, it is also the easiest way to reach a large group of people that can turn into potential customers. In the cake decorating business, you will find that there are highs and lows. Make sure that you advertise during the months of May and June. These are the busy months for bakers, as orders for graduation cakes and wedding cakes roll in. During this time of year, most bakeries are overburdened with orders. This is a good time to begin to establish your reputation and a reputable and talented cake decorator.

Promote Your Cake Decorating Business with Your Own Website

It is easier and less expensive than ever before to establish your own website these days. Many people prefer to shop online, or else use the World Wide Web to do ample research on cake design and potential cake decorators. If you want to reach a greater number of people, you will definitely want to set up your own website. Put up pictures and examples of your work so that potential customers can see what you can do.
About the Author
Josephine Gauttier is the author of the popular eBook "The Art of Cake Decorating". You can find more information about cake decorating at http://www.artofcakedecorating.com
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