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The Right Way Of Setting Up An Exhibition

Apr 26, 2008
Upon my last visit to a recent art exhibition, I could not help but notice the abundance of large exhibition stands that took up the majority of the space in the exhibition hall. Considering the number of people that were attending, there was something disconcerting about walking around a closed in space with hundreds of people and watching the beautiful artwork being knocked about and nudged in complete disorder.

Art exhibition stands are generally meant to be spaced out allowing room for people to view the exhibits in an almost uniform manner rather than rushing through and barging past people just to get a glimpse of the next piece. Such was the case of my experience at this particular art exhibition, to which I was more shocked by the growing number of people who came purely for the free hors d'oeuvres and canapes.

Exhibition stands at a tradeshow exhibition, food show or recruitment fair are very different to an art exhibition stand. The idea of having an art exhibition is to literally put an artists' work on display for purchase and to gain recognition and credibility for your skills. This in turn takes an immense amount of time and plenty of preparation. Many agents and sponsors are called upon for their support, with the press to publicise the works. This can often lead to well known museums offering to exhibit their work.

For people looking to set up their own exhibition, must know the difference in genres. Exhibitions are not merely there to display what you have achieved and accomplished, it is a great way to network and make contacts with potential clients or sponsors. This is how many businesses grow to become more successful. The main objective for a business tradeshow exhibition is to attract as many people as they can to build upon their profile and generate as much sales as they can on their products.

Many of these tradeshow business exhibitions require large exhibition stands, pop-up displays and impressive lighting to grab as many as they can to promote their brand and company. The location of these kinds of exhibition is imperative to getting the right number of people coming in. Making sure that people are able to find the location, manoeuvre their way round the room and are able to find your stand will enable more people to encounter you.

An art exhibition works in a very different way as this is intended to target a specific audience. The idea is not to reach a sales target but to make public of your work and skills. The location is very often set in a museum or public hall. The kind of preparations needed are things like making sure each piece is displayed in a spacious area, there is nothing obstructing the paintings so as not to damage them and that there are plenty of room for people to walk round and view the pieces.

Ideally, an art exhibition is focussed upon the artists work and how it is displayed. Having seen many art pieces the best ones are the ones that are kept simple and cater for one thing and that is satisfying the happy persons appetite for art appreciation. Generally there is no need for adding extra amenities such as lighting. The natural light balances of the room should be enough to capture the eye of your audience.
About the Author
Anna Stenning has had plenty of experience with choosing the right exhibition stands and helping in setting up good exhibitions for her previous work.
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