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Display Fixture Tips & Guide

Apr 27, 2008
Before buying store fixtures and display merchandise for a retail store, there are initially a number of things to consider when deciding how to make the best choice? Starting ahead a new retail store, some considerations would be: Product niche - must sell a product that is in demand, which customers are looking to buy.

Must know four customers - know your customers, and offer excellent service to build customer loyalty. Be loyal to the competition - which is your competitors, and what products and services are they offering. Best location - what is the best, affordable location, in order for customers to find and visit you.

While visually merchandising a retail store with store fixtures and display merchandise, some areas to take into account are: Wall Displays - slat-wall panels and fixtures, grid-wall panels and displays, slotted wall standards, face-outs, hang-rails, and shelving. The Floor Fixtures - grid-wall panels and accessories, garment racks, display cases and counters, metal shelving gondolas, floor and cube merchandisers.

All Display Products - mannequins and body forms, clear acrylic displays, countertop and jewelry displays. Best Supplies & Equipment - hangers and steamers, tagging supplies and labelers, packaging and shopping bags. Almost all Promotional Items - window signs and banners, sign holders and sign cards, sale tags and tickets. All the Lighting Fixtures like track lighting and accessories, rope lights and the Security Equipment - security cameras and mirrors, entry alert chimes, security chains, crowd control systems.

In wall displays the Slat-wall is the most popular wall system to display merchandise and maximize total use of wall areas. These panels and accessories allow complete versatility to display merchandise anywhere on the panel. With respect to vision, the look of slat-wall is very eye appealing, giving a clean, streamlined look. Slat-wall accessories fit in grooves anywhere on the panel, allowing you to set up displays exactly how you want them.

Slat-wall panels are shipped by truck line. The panels are 4 ft high x 8 ft wide, with horizontal grooves running in the 8 ft direction. These Grooves are spaced every 3" apart. Its installation, mount panels to stud walls using counter-sunk flat-head drywall screws through the grooves. Then drive a screw into every stud horizontally, and into every third groove vertically. And to cut panels with a hand power saw, use a fine plywood blade and cut from the back of panel to avoid chipping the laminate surface.

These Slotted wall standards are a long established, effective means of displaying heavier merchandise, allowing you to display more merchandise on wall areas. They Display hardware accessories such as shelving brackets, hang-rail brackets, and face-outs provide organized, effective merchandise presentation. The slotted wall standards are available in regular-duty for medium weight loads, and heavy-duty for heavier items. For their installation, simply screw the standards into the wall studs.
About the Author
Kyle Newton is a professional retail display specialist and teaches store owners how to gain profits from utilizing the proper Custom Retail Store Displays.
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