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The No.1 Reason To Advertise With Articles

Aug 17, 2007
Articles are very important in websites advertising and other internet based companies. They are a lot responsible for the success and the drive of traffic to websites. Articles have become a key element in site profitability. The website operator and owner must use good sense and include articles in his or her site that will work for them to earn the many benefits that articles offer.
Articles have the reputation of being the driving force behind the volume of traffic to a website. This is a factor in some sites high rankings in search result pages. The higher a site ranks the greater the flow of traffic to that site. With an increase in traffic flow, there are more profits and still more potential for higher income generation.
In order to acquire all possible benefits from articles; there are certain requirements as well. Your well written article must catch the eyes and interest of your customers and keep them coming back for more. These satisfied customers will return regularly and even recommend your site to others.
These are a few suggestions to help you use your articles more efficiently.
The article should be written about the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Fishing Tackle, Wireless Access, Cancer Research, Etc).
The most important thing is to have an article that has the keywords that are related to your site. For example, if you maintain a computer related site, you must be able to have articles about computers, software and their parts. There are tools on the internet that can help one to determine what keywords and keyword phrases are mostly sought out. You should use these tools to find the keywords to use and write your article about.

Now that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to grasp its relevance. Articles should have at least a fifteen percent of keyword density in the content for search engines to rank a site high in its search results. A high rank is what articles do best for most sites.

Keyword density is the number of times a keyword or keyword phrase is used in an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

One keyword, keyword phrase and or a derivative of the keyword should be used ideally every other paragraph.
Never just riddle an article with keywords. It must also be regarded as good reading material. Articles must be able to entertain people as well as provide good information and give a benefit. They should be well written with proper spelling and excellent grammar.
More people respond well to figures, facts and statistics, give great information and as many facts as possible. An excellent written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

Finally, when you submit articles to ezines, article directories and newsletters and other sites, always include a link to your site along with your resource giving a brief description of your site, place this just after your article, people who like your article, will most likely click on the link to your site.
About the Author
Writer, Entrepreneur, Internet marketer
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