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Coffee Shop Giveaways

Apr 29, 2008
Giving away various items at your coffee shop can increase your sales. Consumers really like to find added value in what they are already paying for. If you are looking for ways to get an advantage over your competition this can really help you to accomplish it. These free items don't have to be very expensive either in order for you to benefit from them.

Think about how many punches you want them to have to complete to get a free coffee drink. Most coffee shops go with ten or twenty and a person can fill this up in just a couple of weeks with regular visits. You can also make the punch card based on dollar amounts instead of the number of visits. Make sure you use a very unique punching system though so people can't cheat!

Some coffee shop owners go a step further with this type of give away. They can have the customer fill in their name and personal information on the back of it. A drawing can take place monthly for terrific coffee products from these eligible customers. It can be a gift certificate to use in the coffee shop, samples of coffee, and even coffee cups.

You can be really creative with the prizes you offer and they don't have to be worth very much money either. It is a good idea to offer something relating to your business but you don't have to. You may decide to go with a larger type of drawing. For example all of the completed punch cards can be placed into a drawing at the end of the year for a free vacation.

If you want to increase the stakes, consider only having one drawing each year. Customers can fill up as many punch cards as they can to be in the drawing. Make this for something spectacular such as a trip for two. The additional business these promotions generate will more than pay for the expenses involved in the free give away.

Giving your customers the opportunity to be able to try new drinks is a great way to keep them coming back to see what else you have to offer. If they really don't like a new drink they purchased be willing to replace it. The customers will appreciate this nice gesture and be even more loyal to your coffee shop.

When you are designing your coffee shop, consider offering some places where customers can access free wireless internet connections for their laptops. This is a very nice free gift you can offer them. They can take some time to enjoy their drink while they are working too.

Some coffee shops have computer terminals set up that customers can come in and use instead of using their own. This is a personal choice that you may want to consider. It does increase the cost of getting your coffee shop operational but it can definitely draw a crowd of customers for you as well.
About the Author
Karyn Lewis is passionate about great coffee. If you are thinking of starting a coffee shop, and avoiding the common mistakes new owners make, you can read more at her recommended at her coffee business website.
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