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Effective Ways To Market Your Tanning Salon

Apr 30, 2008
Think of some original marketing ploys to encourage customers to tan at your business. There is already a market for this type of service so you just need to reach out there and grab it. Make sure customers know exactly what you have to offer so they can decide it is the right facility for them. Simply advertising your business isn't enough due to the amount of competition that is out there.

What is it that you have to offer above and beyond the competition? These are the things that are going to get customers to come in. A common mistake is to be too broad in your advertising. For example you may say you are a full service tanning salon. What exactly does that mean? For the customers, it could be mean many different things.

The more detailed you can be with your tanning salon marketing the more customers will be motivated to come in. They will see something that fills a need they have at the time. For example there are people out there who wish they could get a tan but they are either white or red. When they see your advertisement for sunless tanning that can give them the look they want they will be very motivated to check into it further.

It is important that your tanning salon offers them the convenience that they are looking for. One way you can do this is by offering extended hours during the busy times of the year. Not everyone can get into a tanning salon between the hours of 8 am and 5 pm. You will be losing a great deal of customers if you don't open your doors sooner and stay open later than that.

It is great if you can offer tanning services from early morning for those who wish to tan before work. If you can be open into the evening for those that work late and even on Saturday you are going to generate business. Make that information known so that they don't have to call around to check. Chances are the customers are going to go where they don't have to do too much additional work to set it all up.

Personalized service is something that customers really enjoy. It doesn't matter what type of service they are seeking. You have an advantage over the competition when it comes to those who have already been to your tanning salon before. Send them a newsletter or a postcard. It can be a great way to advertise without seeming so.

This type of marketing needs to be more personal though. In fact, you should start it by telling them how much you appreciate them being a customer. Let them know you would really like it if they start coming in again to tan. As an added incentive you can offer them a discount for a limited period of time. Keep in mind they have other advertisements they are exposed to for tanning so give them a push to come your direction.

It is in your best interest to come up with original marketing ploys to encourage customers to tan at your business. You want to stay very busy so you can generate as much profit as possible. You will need the additional income to get your through the slower parts of the year in the tanning salon business. Don't just sit back and wait for customers to come your way, go out there and encourage them to see what you have to offer.
About the Author
Betty P Davis writes about the ins and outs of the tanning spa business. You can avoid the rookie mistakes many new operators make when they open up a tanning salon
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