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Marketing Tips For Building Contractors

May 1, 2008
Being a building contractor is a great job because you really get to make a difference in the buildings that are going up. However, it can be hard to sell yourself because building contractor marketing tips aren't exactly growing on trees. There are plenty of big companies that are operating now, so I've got plenty of competition for my building contractor business. However, I need to focus on my own building contractor tips so that I know that I can bring in customers and do my work.

The first thing that I focused on when it came to building contractor marketing was my website. Everyone wants to be online nowadays and I knew that if I didn't have a great site people would simply pass me by. In fact, lots of people make their decisions based only on what a website looks like. So, I made sure that mine was clean and easy to read, and that it looks neat and spiffy. I also make sure that I keep it regularly updated with photos of new projects I've done, and new information about my work. I know that people want to see updated information, so I am always sure to keep doing that. I also knew that one of the biggest building contractor marketing tips I could ever give was to simply get my name out there into the public eye so that they 'd think of me when they needed my services. It was hard to do at first, but I realized that the first thing I had to do was narrow down my customer base. No use targeting little kids, or people who weren't going to need my services. I figured out who I was looking for, and who my potential customers were. Then, I was able to find advertising ventures that I knew would get my name and website into the hands of the people who would really become my customers. I think one of the most important building contractor marketing tips is to spend your time and money focusing on the individuals who will be your actual customers. There's no use in spending lots of money on ads for people who won't use me, that's what I always think.

Something else that I always try to remember when I'm focusing on my building contractor marketing tips is that if I can offer anything that my competitors can't, I should be advertising that. I did a quick look into what my competitors were doing, and then I realized that there were a couple of things that I offered that they didn't, or at least things that I offered in a slightly different way. What you have to do is make this into a positive thing, and proclaim it. I knew that I gave out free estimates, while most of my competitors charged a fee for theirs, so in my advertisements I made a big deal out of the fact that you could get a free estimate with me. Let me tell you, doing something different from the competition, and proclaiming that fact proudly, was one of the best building contractor marketing tips I ever found.
About the Author
David Ledoux is an author, speaker, trainer and mentor to entrepreneurs. His newest report The Small Business Death Sentence can be downloaded for free at http://bigmoneyfreetime.com
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