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How to Market Your Podcast

May 1, 2008
Having a podcast is a fun and exciting way to grow your website traffic and connect with your customers. Just like your website, a podcast still needs to be marketed so people will find it. If you create a podcast and just stick it on the internet, it won't attract much traffic.

You have many choices when it comes to marketing your podcast. One way to market your podcast and grow your list at the same time is to keep your podcast private. Simply set up a mailing list within your autoresponder for the subscribers to your podcast, and include the sign up link on your website.

Should you already have a mailing list, simply send those members an email letting them know you are offering an exclusive podcast- encourage them to sign up. You can also ask your affiliates to spread awareness about your podcast, and offer them the opportunity to buy advertising.

When ready to release your new podcast, send an email to those that are on your list. Be sure to include the downloadable link within the email. You can also market other products or services of yours to this list as well.

If your goal is to gain website traffic and find new customers through your podcast, you could choose to make your podcast available to the public. Similar to blog directories, there are many podcast directories that allow you to submit your podcast. People come to these directories and search for podcasts they may be interested in. Many people could easily access your podcast, without knowing your website existed beforehand.

You will need an RSS feed added to your podcast if you are to submit it to a directory. This works similarly to a blog directory. This is a very simple procedure; there are many different feeds to choose from- try doing a Google search to find one.

iTunes is most likely the most well-known podcast directory. You can easily add your business podcast to the iTunes store. By following this link: http://www.apple.com/support/itunes/store/podcast/ you will be directed to Apple's Support page. Here you will find a form to fill out to have your podcast added. It will also answer any questions you may have.

There are many other directories that you should also submit your podcast. The more places you have it listed, the more likely you are to have visitors find it. Two other large directories are Podcast.net and Podcast.com. By simply doing a Google search, you can come up with many more.
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Are you trying to get your internet business off the ground? Stop chasing income and treat it like a business. Visit the Internet Marketing Chaos blog at http://www.netmarketingchaos.com for a hype-free take on how to build a business online.
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