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Persuasive Writing Helps You Sell More Books

May 1, 2008
Persuasive writing is a perspective on your book that makes your reader more important than your topic. It is a mindset that reminds you that you are writing to persuade your reader.

This mindset will help you avoid the "topic trap" that many writers fall into unawares. What is the topic trap? The topic trap is also a mindset. It is the tendency to think about the topic of your book without identifying why a potential reader would care enough about the topic to buy the book and read it.

You might not realize how much a book is an interaction between the writer and the reader. In fact, a book is an interactive medium. You might not think so when you spend so many hours working by yourself to write it, facing the blank page or the empty screen.

The process of writing can be very lonely and it is easy to forget that your ultimate goal is to have someone buy and read your book. Your primary objective is to persuade book buyers to buy what you have written. This means that your potential reader needs to be part of the process from the very beginning.

When writers start their books from the "topic trap" perspective, the first question they ask is: What is the book about? In contrast, when writers start their books with a persuasive writing mindset, they ask a different first question: Who would want to read this book? An even better question is to ask: Who would actually pay to read this book?

Let's fast forward to the scene in a bookstore, when a potential book buyer picks up your book. You have only seconds to persuade your potential reader to buy your book.

The persuasive writing mindset knows the difference between providing information and providing the solution to a problem. We might be living in the Information Age, but most of us are already swamped with information. Many book buyers don't want more information. They want a solution to some sort of problem.

The tried-and-true way to make sure that your book solves a problem for your readers is to write the book with a clear thesis that identifies and solves a problem for a particular type of reader.

At its most basic level, writing to persuade requires you to make a case to your reader to solve the reader's problem.

This means that the more you can persuade a potential reader that your book is the solution to a problem the reader wants to solve, the more likely the reader will buy and read your book. A persuasive writing mindset is your best strategy to sell more books.
About the Author
Kalinda Rose Stevenson, PhD. www.WriteToPersuade.com.If you need a clear guide to the difference between the "topic trap" and writing a book with a thesis, "What's Your Point? A Writer's Guide To The Simple Idea Behind A Great Book," shows you how to identify your book thesis.
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