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Coaching Trainers: Formal Classes To Internal Programs

May 2, 2008
Strong preparation is a must if program management is to be successfully implemented. Part of that preparation involves having trainers who can develop the sales staff to the level required for the company’s success. There are many ways in which a company can approach coaching training, from formal classes run by professional management training to internal programs based on locally developed knowledge.

A thing that should be considered is mentoring sales staff. If you already do this, you are basically teaching people to be teachers, because your sales staff will have to assist others later. When thinking about what you will teach, you should be sure to recommend that the salespeople pass on what they are learning to others. In addition, training sales staff is beneficial because many salespersons will rise to management, and the skills you have taught them will help them in that position.

It is important when designing training programs to talk not just in generalities about sales, but to have some specific tailoring to the needs of your company. For this reason it may be a good idea to consider a coaching trainer who is familiar with your business and your product, rather than one who is an outsider to your organization. This may, however, include sending your staff out for training seminars and certification to get the tools necessary for good coaching, but this will increase the quality of your training and may be beneficial to your employees career enhancement as well.

Some businesses simply cannot afford to send managers away for long training courses. Earning credentials can take a long time. That leaves such companies with no choice but to hire a professional coach to handle their training needs.

When hiring a professional trainer, or using an internal instructor, they need to include a number of things in their lessons to be effective. The lessons should include the needed information about the company’s product, the likely markets, salesmanship psychology, and incentives and possible consequences for those good and bad performers in the field.

No matter who conducts the coaching for your sales staff, you should get feedback from the students so that you can properly evaluate the effectiveness of the course and its instructor. Even the best coaches will not be able to connect with every class. Finding out which coaches are incompetent will save you time and money in the long run. Employees are much more likely to see training as valuable if their feedback is sought and heeded.

There are many ways in which a company can approach coaching training, from formal classes run by professional management training to internal programs based on locally developed knowledge. One consideration is the use of mentoring in the sales staff. If this is part of your corporate methodology, in essence whenever you train sales staff you are also Coaching trainers, since sales personnel will eventually teach and guide others. Even the most recommended coach may not connect with every class, and by identifying trainers not seen as competent, you should save time and money and see better results in the long run.
About the Author
George Purdy is an acknowledged expert on coaching training. He wrote many articles and is a well-known public speaker on this subject. Look for other coach related resources on the next site career coaches.
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