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Salon Marketing

May 4, 2008
I think it is a great idea to understand the aspects of salon marketing. Salons are great places that provide people with many hairstyles and perhaps manicures, pedicures, and other services that are difficult to perform at home. I love to see competition in salons.

Because of this, I completely understand that there are very important techniques when it comes to salon marketing. There are guidelines that should be followed, but you have to understand that it is important to have your own style as well. Saying that, here are the guidelines.

If you are going to have a salon, you need to create a catchy title. This may involve popular culture or some type of clever turn of phrase. Of course, there are the obvious, but cute salon names such as, "Hair We Go." I've heard of hair school that is called Stage One. Doesn't that make it sound like it is a salon for celebrities? I think it does. I've also heard of a hair salon called Razzmatazz. If you ask me, that makes it sound like it is a lot of fun. You need to look at words, phrases, and popular culture in order to come up with a great salon name. Of course, you can always call it by your own name or names, too, but it may not be as catchy.

I've seen many different logos for hair places, too. Using the examples that I gave, Stage One has a very simple logo with white letters for the name on a green background. The logo gives a very professional feel to the hair salon school. Razzmatazz has jazzy looking white letters that are outlined in purple. It gives the salon a more random feeling.

I also have seen different styles that are given. Surprisingly, Stage One has many more options for hair cuts, hair styles, and hair dying than Razzmatazz. While Stage One looks more professional, they have some fun colors for hair that Razzmatazz seems to lack. Yet, what you find in Stage One are more professional haircuts and ladies getting their hair done to look really nice. That is why I understand it is important to create a style guide for your salon. Stick to that style guide and do not make exceptions. Your salon does certain things and not others. Make sure that employees know the guidelines.

I don't know of the slogans for Stage One or for Razzmatazz. However, it is quite important to come up with catchy slogans for advertising. However, I do know that Fantastic Sam's has the logo "Gotta Be the Hair." Sure, the commercials can be quite irritating and even stupid. However, the slogan is easy to remember.

I wouldn't notice these things if it weren't for the signage on the buildings. Of course it is important to create attractive signage. The signs are usually the logos and sometimes have some added nuances to make them stand out from other salons.

After these things, the only reasons I would actually recognize the salons are because of advertising. It would be difficult to recognize salons without the proper advertising. I think some of the best ways to get started are by sending out flyers to locals around the business and running local television commercials. Once these things have been started, I would suggest creating a website to help with the salon marketing. When the website is completely up, I would add it to the flyers and to the local commercial. After all, people are going to want to visit the website, but they will not want to see a website that is under construction. I know for a fact that when I visit a website, I want information. I would say this is true for the rest of the population as well.

All I can say is that these are the basic tips for salon marketing. It is then up to you to come up with creative advertising ideas.
About the Author
David Ledoux is an author, speaker, trainer and mentor to entrepreneurs. His newest report The Small Business Death Sentence can be downloaded for free at http://bigmoneyfreetime.com
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