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Forming A Joint Venture Partnership

May 6, 2008
Joint ventures are a very old way of forming partnerships between individuals with common business interests in order to benefit all persons that are involved. This type of business proposal has been going on for centuries and as long as there are businesses that want to increase their profit in some way, joint ventures will continue to be a way in which they do so. This type of business proposal is also very popular on the Internet and is a quick way for you to launch a business or to breathe additional life into your existing business. Before you enter into a JV deal, however, there are several things that you need to know.

The first thing that you should understand is that if you are coming to the JV table without anything to offer then your proposal will more than likely be shot down rather quickly. A joint venture is a symbiotic relationship between two individuals or businesses. Each person must walk away with some kind of benefit in order for the relationship to work as it should. Even if you are a small business that is trying to work out one of these partnerships with the larger business, if you have something to offer that will benefit them, you have the opportunity of having the joint venture work.

For this reason, it is very important for you to outline exactly what you want out of the joint venture and what you expect to bring to the joint venture for the other people involved. The most important thing, however, for you to point out is exactly what you are bringing to the table. Don't get so wrapped up in the details of what you expect to receive that it makes it difficult for them to see the benefits to themselves. This is a sure way for you to miss out on a partnership that may have benefited you in ways that you can't possibly imagine.

The second thing that you are going to need to do is make sure that you are picking joint venture partners that are actually working in the same niche as your business. If you have a dog training business then you would want a joint venture partner that has something to do with the pet industry, not one that is trying to sell used cars. Some JVs simply will not work because they are formed between two businesses without mutual interests.

The final thing that you need to do whenever you are attempting to form a joint venture partnership is to use effective sales copy in order to land the sale. Of course, you don't want to overdo the sales pitch but it certainly doesn't hurt to use some copywriting skills in order to outline the benefits to their company and to draw their attention to what you can do for them. If you are successful in putting together a joint venture partnership proposal, one that really captures their attention, you would be surprised at where it can take your business.
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