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Top Ten Insights for Marketers About Student Spending

May 6, 2008
Student Spending Market Research Insight 1: Today, high school students impact the economy with a whooping $187 billion in annual spending power.

Student Spending Market Research Insight 2: Many high school students work, earning close to $100 per week.

Student Spending Market Research Insight 3: While in college, students combined spend $100 billion annually.

Student Spending Market Research Insight 4: College students have an average of four credit cards and carry balances between $3,000 and $7,000. They pay this debt slowly, but surely.

Student Spending Market Research Insight 5: College students purchase from Web sites more than high school students, who mostly use the Internet for research and information.

Student Spending Market Research Insight 6: Shopping is a genderless activity for today's students, with men as likely to enjoy a day of shopping as women.

Student Spending Market Research Insight 7: Traditional advertising and hard sales don't work with today's students. In fact, these marketing tactics turn them off.

Student Spending Market Research Insight 8: Word-of-mouth marketing works best because students trust one another most.

Student Spending Market Research Insight 9: Students do attend to some advertising, but it has to relate to their lives, be humorous, use emotion, and include their kind of music.

Student Spending Market Research Insight 10: For their largest purchase, students look for a good value on a quality car that is inexpensive to insure and offers a good warranty.
About the Author
Business owners and marketers, get more insights at Market Research Student Spending. You can also get Target Market Profiles on Generation Y and college students.
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