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Printing Personalized Postcards Online

May 6, 2008
In recent times, personalized postcards have become more widely used as one of the most effective modes of communication for marketing needs. Since more companies are moving toward products and services targeted to a niche segment of the market, postcards are often used to update and inform prospective customers on new product launch, exhibitions, company announcements, or even change of office address etc.

In the past, postcard printing was usually done using offset printing whereby the exact same text and graphics were printed in large quantities. Due to the fact that niche marketing has changed the way companies market their product or service, personalized messaging has become extremely important rather than just another printing option.

Online postcard printing is now so trendy because it uses digital printing technology that is able to print variable data. The following discusses the simple process used for printing online postcards.

Flexibility and ease of use is always synonymous with the Internet and it is not any different when referencing how to design, print and mail your postcards. You have many websites to choose from that can offer many styles of templates that will match your preference in terms of text and graphics for any occasion.

Your own digital photographs can be uploaded as the main image as well as texts for headlines. By customizing these fields it gives it your own personal touch. Afterwards, the software has a soft copy for you to proof in the form of a PDF or JPEG file. Your approval is necessary before heading into the next stage of development.

Then the mailing list is uploaded in a specific format so that it can be printed with the design of the postcard. Postcard printing companies offer data services or mailing lists that you can choose from relative to your business and the product or service being marketed. You can choose several different parameters such as age, gender, locality, etc. You then choose the stock or paper that you want the postcards to be printed on to complete the desired outcome.

Once you have reviewed and confirmed your order online, the software program will merge your design with your mailing list. The final merged file is then prepared for the printing process. When the postcards have been printed and are ready for mailing, you can consider mailing them yourself or contact the services of a professional mailing company.

A big advantage of online postcard printing is the convenience. What better way to get customized postcards, designed and approved by you, with just one click of a button.
About the Author
Interested in creating and printing postcards for your business? Go to www.brochureandpostcardprinting.com and learn about postcard printing machines and other related topics.
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