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What Is The Going Rate At A Bed & Breakfast?

May 6, 2008
The cost of your bed & breakfast is going to affect the amount of business you get. This is an important issue that you need to continually evaluate. Chances are you will need to adapt the prices to different things such as the demand, big events in town, and what your competition is charging. People want to have a great place to stay but it also has to fit comfortably into their budget.

You will find that bed & breakfast locations differ as to their decor and overall benefits. This is important to consider as it can change the price that you are willing to pay. For example you may find it acceptable to pay more when they location is overlooking the beach or on a secluded island.

You have to find a good balance though for prices depending on what is going on. Even the cost of living in your area can influence what you will charge. You don't want your prices to be too low that you won't make any profits. You also don't want them to be too high or you are going to have empty rooms and no profits this way either.

With the internet access that most people have, it is very simple to compare prices on hotels and the bed & breakfast locations in the area. This will allow them to quickly get a ballpark figure of the going rates for the period of time they will be away from home. They will also look at the various amenities and the pictures to base their final decision on.

Most people consider much more than just the price when they are selecting a bed & breakfast. This is definitely one that gets their attention though. If your price is much more than they can afford they likely won't even look closer at what you have to offer. If you are too much lower than others they may think you can't offer the same great quality. You need to be comparable so that you have a level playing field.

Never base how much you will charge for your rooms upon how much you own for the business. If you do this you are going to alienate a large sector of individuals that could have been your customers. You need to work on getting them in the door initially so you can build up a solid reputation.

In order to do this you may have to start out by charging much less than you really want to. This is a strategy that can really help you maintain a business that is successful well into the future though. Think about what else you can offer them or how much of a discount you can offer and still do well. Keeping new customers happy so they evolve into repeat customers is important.

If you are successful at doing this, you will be able to get people to come to your bed & breakfast again and again. You will also be able to benefit from the information they share with others. Chances are anyone happy with the experience and the price is going to tell their friends, family, and co-workers. They are also more likely to post reviews online too.
About the Author
Patti Rob writes about the Bed & Breakfast industry. The challenges, myths and emerging trends for buying, running and operating a start a profitable B&B.
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