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How To Keep Customers Coming Back For More

May 7, 2008
Developing a relationship with your online customers is much more challenging than developing a relationship with customers in a traditional brick and mortar storefront.

In a traditional brick and mortar storefront, sellers often have the opportunity to greet customers personally, lend a helping hand, and answer any questions they may have on the spot. Personal interaction allows sellers to gain insight as to a customers unique personality, interests and needs.
Assessing personal characteristics and needs is much more challenging in the online environment. That is why it is so critical for an online business to establish trusting and enjoyable relationships with customers. The most important part of building loyalty requires having contact with your customers. If you supply customers with an easy and clear way to contact you then you will definitely be in the right direction. Contact can be established through a variety of avenues, including an email address, post office box and telephone number. The more options you provide your customers, the more likely they are to be satisfied and contact you in the event of a problem or question.

To a degree, online business still has many rising an eyebrow while seeking some degree of confidence in regards to trust. In order to accomplish this customer will usually search for an "about us" page which should describe your history and mission statement. Online customers are much more likely to frequent a provider if they feel they know something about the provider they are working with. This will allow you a way to connect with your customer regardless of the fact that you have never met.

When you design your website it should be done with your target audience in mind. If your target audience is broad then you will have to address all of their needs by presenting information in several different ways. If however, your target audience is very small, you can work to focus your website on the unique needs of the population you are serving. If your target group is one particular niche then you should become as familiar with that niche as you possibly can. Design your website around that.

It is an absolute must that you offer quality customer service when building your online relationships. A customer that is well cared for is one that is likely to return to your website again and again. Online customer service entails many different things. One of the best things you can do for customers is providing a website that is easily navigated. Customers will appreciate a site that is to the point and easy to maneuver. The good news is that if you do deliver superior customer service then you will have happy customers that will spread the word. The bad news is that if you do not provide great customer service you will have unhappy customers and even worse, bad news spreads a lot faster than the good news.

Make sure that you are providing your customers with the best product or service possible. This helps build loyalty, and will keep customers coming back over and over again. Make your customers feel appreciated and you will soon reap the rewards of repeat customers.
About the Author
To get first rate internet marketing tips and all round good 'business-building' advice, visit Ray Johnson's Official Internet Marketing Blog @

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