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How To Add New Life To An Old Business

May 7, 2008
Have you been in business for some time? Are the client calls starting to slow down? This is the time that all business owners dread. When a business starts to slow down so do the profits. Do you know how to fix this problem? It can be fixed and this article has some tips to help with that situation.

One good way to help your business is to alter or completely change your advertising. Most people watch the Super Bowl each year just to see the new commercials. Advertising is what draws customers to your business. You might want to use a unique personality or mascot in your advertising.

Another idea is to change the colors used in your advertising. Experts suggest using primary colors to catch people's eyes. Animals, especially baby animals, are also big attention getters. This is also true for using children in advertising. If none of these ideas appeal to you, you can always fall back on the old standard of sex appeal. It is a known fact that beautiful people sell products or services. Advertising changes will help bring new life to businesses.

Have you considered adding a new product or service to your company? This new product or service definitely needs to tie in with what you are currently selling. You don't want your new product or service to take the place of the old product but should compliment or expand what you already have. By doing this you can draw in customers for both products and services. You can also return to former clients with the new product or service to see if they are interested in the addition. If you are not sure of a product or service that you could use, check other similar businesses and see what they are selling.

Younger people won't remember this but laundry detergent and gas stations use to give away items such as towels or glasses to draw in customers. Why not return to this type of advertising? Free give away promotions are eye catching in a society where nothing is free. They don't have to be big prizes such as vacations or cars. You might want to find an item that relates to the product or service that your company has.

If you aren't interested in giving away gifts, you could always try discounts or coupons. You will be surprised how many people enjoy not paying full price for an item. You can also reach customers that can't afford to pay the full price for your product or service. Any gift, discount or coupon needs to have your business name, phone number and contact information on it. By doing this, the customers can easily contact you.

Expansion is another good way to attract new business. Expansion can be done from local to statewide, nationwide or even global. If you don't already have a website, you need to start one. By putting your website on several search engines, you can expand your business greatly. There are several styles of advertising available on these search engines to help bring in more business.

Breathing new life into your business is fairly easy and inexpensive. The changes are relatively easy to implement and can reap great things. Your business is your livelihood so make it work for you.
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