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How to Choose Email Internet Marketing Service

May 6, 2008
Although a lot of internet marketers decide to take things into their own hands and send e-mail newsletter to their subscribers themselves, some marketers take the alternate route and they decide to take advantage of the services provided by email service providers instead. Email internet marketing service can come in handy especially when an internet marketer does not have time to promote his business himself using email marketing.

But it is not enough to decide that you should get an email service provider because there are so many considerations you need to look into before concluding that the email marketing service you choose is definitely the right one for you. Below are some considerations that are essential for you to study so that your time, resources, efforts, and investment in your email campaign will not be wasted on an unreliable provider:

1. Can-Spam compliance the email service provider you choose should be compliant with the United States Can-Spam regulation. This will not only ensure that your business will continue to be trusted by your subscribers, you will also stay out of trouble as well. All emails you send should be subject to the ruled defined by the Federal Trade Commission.

2. Deliverability most of what the provider will do is done behind the scenes, you are not really aware of what they are doing to the campaign unless they inform you of it. A major task they need to do is to ensure a high rate of deliverability to your subscribers. Some email service providers have staff that manage relationships with internet service providers so that they can be assured that the IP addresses are whitelisted and spam complaints are prevented; you should look for a provider that have all these services and more.

3. Tracking the main purpose of an email campaign is to build stronger and better relationships with the subscribers to increase your profitability. You need to have access to detailed statistics regarding the campaign; otherwise, you are just wasting your time and money. A good email service provider will give you a detailed and real time statistics that lets you manage customer information automatically.

4. Management trying to keep your contact information up to date can be a tedious and daunting task. Manually updating this is also prone to mistakes that will impact your revenue. Having email service providers that have the necessary expertise and applications in database management can make things simpler and more convenient for you.

5. Formatting different people have different preferences; for example, some people want plain text that gives them all the facts. Meanwhile, some people love graphic-rich emails. Whatever the case though, having an email service provider on your side can get through the filters so that your prospects will be able to read it.

6. Privacy your list's privacy can be compromised because regular email applications are not designed for mass email promotion. Your contact list can be exposed to privacy concerns especially if their email addresses are exposed to others in your contact list through the carbon copy feature of your email application. To prevent this from happening, you need to choose an email service provider that provides a secure storage wherein all your customer data can be protected. As you can see, there are definitely a lot of advantages in email internet marketing service.
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