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Your Attitude Is Everything When Building An Opt In Email List

May 8, 2008
I'm sure you want to have a business that lasts for the long haul. There's a lot involved in running a business, but you want to run it to make money day in and day out maximizing your profits while minimizing your work load. One way you can to this for the success of your business is by building an opt in email list. You can talk to just about anyone who is doing well online and they will tell you that building an opt in email list and monetizing it effectively often becomes their bread and butter.

You learn all the great information on list building from your research and your ready to give it a go. You start using all the methods like a mad man (or mad woman) and you actually build a list, but then it stops right there. You have the list, but you still can't monetize it. Everybody says it's so easy, but you feel like you're wasting your time.

Unfortunately you could even be losing money because the cost and maintenance to building an opt in email list are more than the profits that you receive from the unresponsive list.

You think over and over... 'they say the money is in the list', but it might only be for the chosen few who are building an opt in email list. They must knows something you don't because of your total failure to even profit from your list. So you just say forget it and go on to the next big thing that's supposed to be making people a bundle of cash on the Internet

Please.....don't give up on it cause there's hope. It might seem to you like an impossibility, but having and building a targeted email list is a crucial part of your business success. Just roll up your sleeves and really learn how to do it and do it right. If you're persistent, you will be able to do it and you'll be really glad you did.

So what are the challenges holding you back from building an opt in email list? I'm sure you're already aware that there are many factors that are involved in successfully building an opt in email list and then monetizing it correctly. Other's have written whole courses and books on the details of this subject, but for the purposes of this article, I'm going to explain how you should be thinking even before you use any list building techniques. If you don't have these certain approaches, when building an opt in email list, all the techniques in the world won't help you.

Before even starting a list, like building a house, a solid foundation must be laid for the whole structure to stand for years to come. The foundation of building an opt in email list has 3 mindsets. If you apply these in your list building from the get go, you will greatly improve you chances of building an opt in email list the profitable way.

1-Think quality not quantity

If you have quality responsive subscribers your list doesn't have to be that big to really make great profits from that list. So the mindset is to go about adding only quality-targeted subscribers to your list. I was listening to a well-known Internet marketer the other day that said they actually deleted a list of 2 million subscribers! Wow. That would be hard to do, but he said that they were so unresponsive that it was costing more money to maintain and market to that list than the profits they were receiving in return.

But again it's going to take more work in building an opt in email list that's effective and profitable. This article isn't about the how's as much as the mindset or thinking that you use to approach your list. Again if you stick with the proper mindset you will have success.

2-There is only one person on your list. Many list builders make the error of communicating to all on their list like they were in front of them speaking at a convention. DON'T DO THIS. So what do I mean?

Just be personable and when you are writing an email you are writing it for just one person. You want them to feel that you are there for them (of course you should be) and you really want to help them. They are on your list for your expertise and help you can provide them. Never give the impression that you are too big and important for your prospects.

If you really do this, you will create a win-win situation for everyone.

3-Develop the perfect system to attract the most targeted prospect and then use that system a million times over. Build your squeeze pages, landing pages, marketing and advertising around this thought to build the optimal list.

Do you know who Ray Crock is? He's the founder of McDonalds. What a master at applying this mindset. He built and tweaked his restaurant till he was maximizing the profits he was earning. And when he had a winning system, he multiplied the winning concept over and over in the form of franchises.

So just putting together an opt in form and some crappy report to pull prospects from anywhere you can get them, might not be the best idea for the long run. Take the time to learn, create and implement a system that attracts hight quality prospects. Then when building an opt in email list you can do it over and over producing a quality list.

Some concluding thoughts. Building an opt in email list is created with one person at a time. It's best to focus on the one and do that with everyone on your list. Don't act like your a huge business. You might well be big and successful, but don't act so big that your prospects can't connect with you. You need to always be personable and approachable.
About the Author
Take your business to the next level by building an opt in email list. Get the free CD. Know the insider secrets to a profitable list. Come by and download special reports on targeted email list and more.
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