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Blogging: Effective Way For Building A Business

May 9, 2008
We have all heard of web logs (blog) and when it comes to conducting business consultations with businesses they often do not see the link between putting the effort into setting up and maintaining a and how that can have a positive effect on the brand of their business and on their ongoing revenue streams in the long run. So for the purpose of this short report, let's take a look at some of the things which can be done in using a blog strategically to build any business.

Host your blog on your own domain/server : there are many free, hosted blogs out there where you can sign up and get going within minutes and being blogging. The point that must relayed to businesses is that from an overall internet and search engine perspective; you want your website to be getting all the attention (incoming links) and traffic. When a blog is hosted on someone else system, the traffic goes there first and then you have to take steps to redirect the traffic to your website. It is best if the traffic comes to the company's website first and then over time you will be building your online Virtual Real Estate.

Optimize your blog : it is recommended that you install a Wordpress blog. If you have a website, then you most probably have Cpanel from where your blog can be installed within minutes (ask your webmaster about this). Whilst it is tempting to go rushing off looking for a pretty template, the thing to do is to make your blog search engine friendly. There are some key plugins which should be added to your blog to enable it to become more visible on the internet.

Register your blog with the blog search engines : after you setup your blog you should register it with the blog search engines. Now, every time you update your blog the search engines will know.

Update your blog frequently : in the early stages it is recommended 4 to 4 times a week in order to get going and to build your online content.

Develop a system : this system consists of updating your own blog and of also finding other blogs in your field and making comments on their posts and leaving a reference back to your site. If you develop a process to comment on another blog twice a week and, to update your blog say 3 times a week. You will surely see a surge of traffic coming to your blog and from this you should have specific stragies in place from which to monetise this traffic.

These are a few pointers from a top level which any company can use to begin using a blog strategically within your business.
About the Author
Stephen C Campbell is an international business consultant and marketing strategist specializing in the use of the internet as a tool. Read more at http://www.CapidHouser.com/
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