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Making Google Adwords Work For You

May 10, 2008
One of the easiest ways to drive traffic to your website and to generate sales in a short period of time is through the use of pay per click marketing. Although you have many different ways of marketing your website through the pay per click system, one of the best choices that you can make is using the Google Adwords system. Other PPCs, such as those through Yahoo or MSN are also worth looking into but Google has the ability to send you the most traffic in the shortest period of time. How you use the system, however, will have a large bearing on whether you are successful or not in your marketing efforts.

One of the first things that you need to understand is exactly how the entire Google pay per click marketing system works. You need to choose keywords that are relevant to your website, upload them into the system and then write a small ad that will appear along with the search engine results for your particular keywords. You're also going to need to place a bid that will determine, in part, where your ad will be displayed in relation to all of the other ads for that particular keyword.

One of the things that Google is the most interested in is relevancy as far as the ads are concerned. It is possible for you to bid on almost any keyword for your particular niche but if the keyword, the ad or even the landing page are not relevant to each other, you'll end up paying more for every click that your website receives. In some cases, the clicks can go up to five dollars or more each if your entire advertising campaign is not relevant in all it's parts.

In order for you to spend the least amount of money and to maximize the amount of clicks that you receive, your going to need to take all three of those specific parts of your marketing into consideration. First, you need to make sure that your keywords are relevant to your website. This is not only important for where your ads display in the Google system, it also will help you to have a higher sales percentage for the clicks that you receive. The ad needs to be written so that it receives the maximum click through rate without being deceptive. Your landing page also needs to be relevant to your keywords and the ad that you write. If all of these things are in place, Google rewards you with a higher placement and lower click through rates in most cases.

It may take some time for all of these things to be set up properly but once they are, the rewards will be well worth the effort. It is the single best way to drive massive amounts of targeted traffic to your website and to get them buying what you have to offer almost immediately. As long as you work with the system, then it will work well for you.
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