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How To Design A Winning Web Site That Converts Visitors Into Buyers

May 10, 2008
When you are thinking about starting your own online business you have to be able to convert your visitors into buyers. Let's face it, you can have all the visitors in the world, but if they are not going to buy anything then you are not going to end up with any money. Your website visitors are the blood of your online business. You must do everything in your power to make sure your website visitors convert into sales.

The whole point of having a web site is to make money. However, there is no reason to worry. There are a few different tips that you can use that can help you convert your visitors into buyers, and keep them coming back for more time and time again.

The first thing that you have to have is a good marketing ad. You have to get the people to the web site, but you want to get them there because they are thinking about buying. If they are just going to go then that does not do you any good. You want them to come with the mind set that they need whatever you are selling, and that can be done with a great ad. Also, you have to make sure that you place your ad on a web site where people are going to see it on. Be sure to target the right audience for your market. If using pay per click, use long tail keywords. I am a big fan of long tail keywords as they produce much lower cpc's and above all, greater ROI (return on investment).

After you get your ad where people can see it, you are going to notice a lot more people coming to your site. This, of course, is a good thing. Now you have to make sure that your web site is pleasing to the eye. You have to make sure that when people get there they know what you are trying to sell them, but at the same time, they are not too overwhelmed. If someone gets too overwhelmed on a web site, a lot of times they leave without looking around. So make sure that everything on your web site has a place that it can be displayed away from everything else.

Last but not least, you have to make sure that your web site is running fast. If you get someone on your web site that may want to buy something, and your web site starts moving slow, they are going to want to go somewhere else. People in this day and age want things to start running faster. People have to be able to get to your web site, get what they need, and leave. If they can not do that then it is very unlikely that they are going to come back and buy from you again. You want the people that buy from you to come back time and time again.

To Your Success!
About the Author
Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: ''How To Consistently Drive Thousands Of Targeted Visitors With Search Engine Optimization''. Download it free here: Search Engine Optimization Success. Serge Daudelin Affordable Search Engine Optimization Services.com. Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks.
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