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Why Paid Traffic Delivers Better Results Than Free Advertising

Aug 17, 2007
I bet your inbox is filled with success stories. I get about four hundred emails daily. And every message tells me how much money the owner of the program has earned. But the facts are that for every real success story there are nine stories contradictory to theirs. A lot of people have unsuccessfully launched an online business and only a handful will make it. Let us take a closer look at one form of paid advertising to help you succeed.

The people who made it online, are they lucky? No sir, they earned it! It takes good business sense and a lot of effort. Most of all, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Basics

Traffic is the name of the game. Without traffic, you do not get visitors. And without visitors you would not have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

Of course not every person that comes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, enough traffic that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that is right. You have to spend money to make money. Advertising is the key. The more people that knows that your site exists, the more people would of course go to your site, that is common sense.

My experience is that the many ways that can get you advertising for free do not generate the same high volume as the methods you pay for.

Let us take a look at the Search Engines

The search engines will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that help you find the right keyword.

All the money you spend in paying for your traffic will not be for nothing. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

Of course there are many other forms of paid traffic that deliver very good results. PPC is only one of them. I recommend you first look for a manual that will teach you everything about Pay Per Click.
Just start Google and insert pay per click. You get 144.000.000 results! But the first pages will give you enough valuable info. Many marketers earn big money using this advertising method.
A friend of mine started on a $25 weekly budget with Google Adwords and soon his PPC ad brought him $300 a week.

So you see, do not give up hope!
About the Author
Kurt Naulaerts and Wesley Jamison are 2 successful online marketers. They learned everything from the Online Selling University.
Every corner of Internet Marketing is covered here.
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