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Discover how to make your Home-Based Business work

May 10, 2008
To succeed, all online home businesses need the same thing it traffic - and lots of it. After all, what good is a website without any traffic? So, here are some tips on how to build and maintain it:

Step #1: Optimize Your Site

Have you ever wondered how webmasters manage to get their sites to the top of Google rankings? They do it by using a technique known as SEO.

SEO (Search Engine Optimization) is a way of improving the volume and quality of traffic of your website by using keywords throughout the body of your pages' content. Search engines will pick up your site via "natural" ("organic" or "algorithmic") search results for these targeted keywords.

Google provides information and guidelines to help you through the process of SEO. You should also use keyword tools. Some are free, such as Google's own http://www.goodkeywords.com. Others, such as Keywords Analyzer or Wordtracker will tell you how competitive your keyword phrase is. Use phrases relevant to your online home business - the more specific, the better.

Don't overdo it though you could get penalized for trying to spam the search engines! The most efficient way is actually to group 'like/related' keywords together and target these phrases across one optimized page.

In addition to keywords optimization, SEO can also involve tweaking a site's coding, presentation, and structure, as well as fixing problems that can prevent 'spidering' from search engine indexing programs.

Step # 2: Back-Link Your Website

Increasing the number of backlinks to your site is essential to developing a good relationship with the major search engines. This involves establishing as many inbound links as possible, preferably from highly respected websites and directories related to your niche.

Reciprocal linking involves asking other webmasters if they are willing to link to your site in return for a link to their site. However, Google and other search engines give less weighting to reciprocal links in comparison to the one way links that you can receive through article and directory submission.

Step # 3: Become an Article Marketer

Including an article page or even your own article directory is an excellent way to with relevant content and rich information, which is what search engines such as Google look favourably upon. Google's Blogger is easy to set up and use, and providing a link to it on your site immediately adds content that is likely to be constantly updated and renewed.

One of the best ways to provide literally hundreds of backlinks to your website is to become an article submitter. If you don't have the time (or inclination) to write your own articles, you can purchase Private Label Rights material relevant to your online business.

Once your article is ready add a "resource box" to the end of your article. The resource box is your opportunity to advertise your website, so in this box you need to include at least one URL to your site. Then submit your article to a number of high quality article directories.

Remember quality articles will drive the curious to find out more at your website.

Step # 4: Start an Email Campaign

Setting up an opt-in email campaign is essential to the success of your online home business.

Opt-in email involves of having potential customers sign their name and email address in a prescribed box in exchange for information about a product or service they are interested in. This is done through the use squeeze page designed expressly for the purpose of harvesting email addresses of interested prospects.

You will need an autoresponder, a program designed to send emails out automatically to your customers. You create a series of follow up emails, which are then sent out at pre-programmed intervals. Your list is your lifeline to referrals and future sales since your ongoing relationship with your customers builds TRUST.

Entrepreneurship and owning your own home based online business is not for the faint-hearted. To succeeed, all home-based online businesses need one thing: traffic. And that comes with hard work, coupled with expertise. However,if you are willing to use these techniques, preferrably focussing one at a time, you really can make your dreams come true.
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