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Basics Of Pay Per Click Marketing

May 13, 2008
The Internet is constantly evolving and changing, especially for those of us that are involved in the marketing end of the net. For some people, they have seen the changes come and go and trends that burn like fire for a while and then simply die out. One method of marketing, however, that is sure to stick around for the long term is pay per click marketing. This is one of the best methods of getting targeted traffic to your website in a short period of time. If done correctly, you can take a brand-new website and start getting sales on the very same day that it is uploaded.

Pay per click marketing actually got its start very early in the century with a company that was called Goto. This company eventually became Overture and then was bought out by Yahoo. In the early days, it was very easy to purchase some targeted traffic to your website at around one cent for every click. People that got in on the game early were able to make a killing in a relatively short period of time if they did it correctly.

Since that time, competition has come in from all different directions and more pay per click marketing companies have opened their doors to advertisers. As a matter of fact, Yahoo takes a distant second to the king of all pay per click advertisers, Google. The Google system has revolutionized pay per click marketing in a number of different ways and it is the single best way to drive quick traffic to your website, if you are willing to pay for it.

There are several different aspects of pay per click marketing that are very important for you to understand fully before you decide to get involved with this form of advertising. First of all, you need to learn how to use the system properly so that you don't end up exhausting your entire advertising budget in a short period of time on traffic that has no way of generating any income at all. This is a very common mistake that many who are new to pay per click advertising tend to make. Once you learn the system, however, of how to bid and how to set up your various ads, it becomes an easy thing for you to build on and to maintain.

As you continue to learn more about this form of marketing, you will understand some of the intricacies that govern where your ad will be placed and how well the traffic that follows through to your website will be targeted. Things such as keyword targeting and writing proper ads will all come into play along with making sure that your landing page is relevant to the ad itself. There's no doubt about it, using pay per click marketing is the single best way to generate an income online in a relatively short period of time. If you do it properly, it will take care of you for a long time to come.
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