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Viral Marketing Is Topping The Scales In Popularity

May 13, 2008
Viral marketing strategies are becoming implemented more as we've come to know more about it's power to propel a business faster. Viral marketing has really taken off in the last couple of years and with it, so have many of the viral marketing examples and strategies in which people are utilizing. In the course of just the last year we have seen some amazing software products and several programs in which to spread your viral marketing campaign farther.

In any viral marketing campaign, there are certain things that a person or company has to keep in mind. For one thing, behind every campaign there has to be some type of gain or incentive for the person to want to pass the message on. Campaigns that don't really give back to the sending party, most likely won't benefit from viral marketing advantages.

For example, if we are speaking of cases of viral marketing for list building, many viral marketers have taken to using tell-a-friend forms. But, regular tell-a-friend forms are not usually enough to give a person the needed incentive to push a campaign along. It's for this reason we started seeing products such as Viral Friend Generator come into play. With Viral Friend Generator, we seen that by adding a third step to the process, we could add a bonus of some type to the sending party. Prior to this, regular tell-a-friend forms weren't really hitting the mark.

In some cases of viral marketing it doesn't always need an incentive such as material goods to be effective though. In fact, the most successful viral campaigns are the ones that are created with emotion being involved. People that have been touched either by compassion, laughter, or shock are usually the most effective. If a person can have some type of profound experience by receiving a message this can spark a huge viral campaign. We don't have to look very far to find campaigns of this type online. With the advent of video being used so much in marketing these days, it has completely impacted the way in which viral campaigns are developing.

Blogs are becoming much more viral friendly as well. Some of the Wordpress plug-ins that have been developed for boosting people's posts in many of the Social Bookmarking sites, or RSS submission services are really getting amazing. It's so great to see some of the technology that's coming out with helping in viral marketing. But, remember to use some of these plug-ins you do need to have a Wordpress blog hosted on your own hosting account. Otherwise, most aren't created for use with such blogs created on Blogger or on Wordpress's own servers.

There are a few very good products and strategies that have come to very good use for marketing viral. Definitely one of my favorite outlets these days for re-branding and creating my own versions of viral marketing software came with a membership I got with the guys at IMBuzz softwares. Each month I get a brand new one, and each of these has always been of very good quality. It's one of the best memberships I think I've ever been a part of. Since I'm in the viral marketing niche, these softwares suited my business like a glove with some key advantages for viral marketing! I'm also a huge fan of Viral Spiral. It's helped a very good friend of mine and myself to create a good sized mailing list, and also provided a place to help people along with their online marketing careers. It's great to be able to do this virally, plus help people at the same time.

If you have ever been interested in implementing what is now available to you with viral marketing, there really couldn't be a better time than now. We are living in a perfect time with access to some very powerful platforms and programs to help with your viral marketing campaigns.
About the Author
Davin Ogden owns and operates several websites on the internet. You can learn more about him on his Viral Marketing Strategies blog. Download a very helpful viral free software called The Groovytastic Forum Blitz here.
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