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A Basic Guide to Launching Your Home Based Business Online

May 13, 2008
You're a full-time parent with a loving family and a healthy home based business. You're also looking for a way to expand without disrupting your already-perfect lifestyle. Is there a way to do it? Certainly, and all you have to do is bring your business to the Internet.

A Basic Guide to Launching Your Home Based Business Online

Bringing your business to the Internet won't reduce your quality time with your family or require you to shell out additional capital. What you need to do, however, is update your knowledge, skills, and abilities in order to meet the dynamic demands of e-commerce.

Understand the basic principles of Internet marketing.

The life and blood of Internet marketing is search engine optimization or SEO. The most successful businesses are those whose names or websites show up in the first page of search engine results for their targeted keywords. If you want to succeed online, you'll need to take time to study how search engine optimization works, how search engines help your business, and what the best keywords for your business are.

Make your own website.

It's fairly simple to create your own website with the help of built-in wizards of web hosting providers or your own website publisher. But if you want a smooth and professional look, you can also hire a professional website designer to create a layout for you.

It's very important to purchase your own domain name. This will help establish your name and credibility more quickly. Between www.websites.com/ballerinaparadise and www.ballerinaparadise.com, which do you think is easier to recall? Which has more impact on customers?

Your website must have your complete contact details and product list. It will also serve as the gateway between you and your customers. This is where they'll shop for your products, contact you for inquiries and other concerns, or learn about your latest promotional offers.

Make sure you purchase enough web space and bandwidth for your website. The former determines the amount of files you can upload and use on your website while the latter determines the amount of access granted to your websites visitors.

Make your own blog.

Websites are mainly used for conducting transactions like purchasing and offering customer support while blogs are primarily used for establishing rapport between the company and its customers. With blogs, you get a more informal setting that allows you to directly interact with your customers.

This is where you can expound on the little things that don't usually have place on your website. This is where you can introduce new customers to your products, update old and existing customers about your latest offers, and discuss news and issues that may be of interest to your customers and related to your business.

Set up your online store.

File for the appropriate licenses and permits to make your online store legitimate. Register accounts for your business to allow you to accept payments from PayPal and other online payment handlers and banks, money orders, and credit card transactions. Look for a courier company you can outsource your delivery needs to. Establish and strengthen security measures for your website to provide clients with a safe and secure environment. Lastly, create an affiliate marketing program to help spread the word about your business.

Once you're done with all these steps, it's time to give your home-based business a dry run online. If all works well then congratulations for the future success of your online launch!
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