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Learn How To Be A Copywriter

May 13, 2008
If you can write, you should be able to learn copywriting. The success behind all copywriting is that you must understand that you're writing in a different style and to a different audience. "A copywriter is a sales person behind a typewriter."
This is the key when you are learning copywriting. You must learn to communicate with your audience in a way that persuades them to buy the product or service that you are writing about. There must be an initial connection that is made or else you'll find that you've lost the audience's attention. Today, people are inundated with advertising that they see every day and quickly discard any advertisement that does not fit within their perspective immediately. You must realise that your writing cannot be for the entertainment of an audience now but rather to sell a product or service.

As a quick introduction to some of the important points on learning copywriting, the most important one is to pay attention to the headline. The headline is read more often than copy at an exponential rate. If you cannot catch someone's attention with the headline, you have wasted the rest of your sales copy. A sales letter essentially only has about five seconds in which you can grab a person's attention and the headline is the single most important factors in being able to pull that attention. It is estimated that 80% of the success of a salespage is in the headline.

Once the Headline has drawn the reader in and the Body of the text has delivered the message the last,and some would say, the final most important act is to call the reader to action. Like the Salesman who asks for the order the sales page must deliver its objective, to make the sale and compel the customer to produce his credit card..

Hopefully this article on learning copywriting has helped you. This field will seem very challenging but at the same time it is one of the more interesting fields that you can find out there. The key to being successful at copywriting is to learn from what you do. If you constantly read and continue to develop your skills, you'll find that you will become a great copywriter. It is hard within a single page to truly give you an idea of what it takes to be a copywriter but go back to the quote at the beginning of the article that a copywriter is a person who sells. Your goal is to educate an audience in a way that persuades them. This is the only difference between how you currently write and how you will write as a copywriter.
About the Author
Since 2006 Colin Torry has been Marketing a range of "Information Products" to Individuals and Businesses wanting to start-up or run their own Internet Marketing related businesses. If you found this Article interesting there are more free reports at
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