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Techniques To Avoid Getting Banned From Search Engines

May 14, 2008
If you are using the help of SEO service providers you need to know if they will resort to black hat tactics or not. Ultimately the decisions to allow the use of any kind of tactic, whether its black, white, or gray, rests on the webmaster's shoulders, but if you are concerned about getting rankings based on the quality of your content and keeping good relations with the search engine gods like Google, better stay away from SEO services that utilize black hat techniques.

Even if you are not collaborating with SEO service providers in the hopes of hitching up your search engine rankings, you might be utilizing a black hat technique without knowing it, and this could lead to your site running afoul of the rules set by the search engines. To be on the safe side, here's a short list of the most common black hat techniques and how you can spot them.

Keyword stuffing: This is one of the most commonly used techniques and involves injecting a large number of the same keyword all over the page in the hopes that the web crawler will read this as relevant. Keyword stuffing goes beyond the necessity of quality content and into the dark realm of throwing keywords in just to attract the search engines. You do not want to stoop this low.

Hidden texts: This is basically the same as keyword stuffing, although these texts are often placed at the bottom of the page in smaller fonts, placed out the page, or done in the same color as the background to hide it. Use of this tactic is one sure way to get your site banned so better not try it.

Cloaking: Webmasters or SEO service providers who use this tactic are basically presenting different information to search engines and human searchers. It is used to give a site a higher ranking and to lead searchers to websites based on search engine descriptions that turn out to be unrelated to the content of the site.

Doorway pages: These are pages on a site whose main purpose is to target a specific keyword or phrase, and does not offer any useful content. Use of doorway pages can lead to the automatic removal of your site as soon as someone reports it.

Redirecting: This is often used by webmasters or SEO services in tandem with doorway pages. Once a visitor lands on a doorway page he is immediately taken to a page that actually contains legitimate content. Again, one surefire way to get the boot from search engines.

You might think that using black hat SEO tactics are the fastest way to boost search engine rankings. The fact is, it's not always a sure thing that you will get a substantial climb in your rankings with the use of black hat techniques. What you can be sure of is that your rankings will immediately drop and you could get banned from the listing once you are discovered.

Keep it clean and eventually you will rank for your desired keyword making all the effort of white hate optimization pay off.
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