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Marketing Tips For Small Law Firms

May 15, 2008
After a number of years of watching law firms fail and succeed, it is easy to see that there are definitely some do's and don't's that come with this business. There are a lot of jokes about lawyers being cutthroat in the courtroom, but what so many lawyers aren't aware of is how early this needs to start. If you are a small firm, I believe that you need to hustle twice as hard to get somewhere as the firms that are larger, but you'll find that you also have quite a few advantages as well. When you are looking marketing tips for small law firms, you'll find that there are a few things that you should remember.

First, keep in mind that your small size is going to be an asset in some very real ways. People see the larger firms and they see something that is large, doesn't have their best interests in mind and will end up charging them an arm and a leg just for being in the office. On the other hand, when they look at you, they'll see a small family setting. Even if you and your associates are not related at all, you'll find that you give an air of approachability.

There are several ways that you can emphasize this aspect. Make sure that you have someone who will visit with your clients looking for feedback. When you are a small firm, you can afford to give your clients a lot of one on one interaction, and you'll find that this goes a long way. The personal touch still counts for a lot, so make sure that you make the most of it. Ive seen firms that will do things like hold barbecues or cocktail parties and answer all of their clients questions in a very friendly and personable space.

When you are looking for marketing tips for small law firms, make sure that you capitalize on the fact that you are small and that you are fluid. If your client has needs that you usually don't cover, try to find a way to cover them. Make sure that you network with other small firms and that you can do referrals with ease and grace. You'll also find that a certain amount of your time needs to be spent "rainmaking," or developing new customers. I've seen firms that will only work on rainmaking when they are painfully aware that they need it. If you are in a situation where you really need customers, you have done something wrong, so make sure that you don't get to this point

As a small law firm, there are simply somethings that you can't do. You can't handle every legal need that your client may need handled, but remember that your attitude should be that you want to help them get their problem solved. Take some time to make sure that you are in a good position to take advantage of these marketing tips for small law firms and make sure that you use them!
About the Author
David Ledoux is an author, speaker, trainer and mentor to entrepreneurs. His newest report The Small Business Death Sentence can be downloaded for free at http://bigmoneyfreetime.com
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