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Optimising Your AdWords Management Campaign

May 15, 2008
The nice thing about making use of a pay per click advertising service such as Google AdWords is that you have the ability to spend advertising dollars only on people who are already interested in what you have to offer. But if you don't do a good job converting these people into quantifiable sales, then your efforts are wasted.

AdWords management optimization can help you get the most bang for your buck and to get great ROI (return on investment) with your PPC campaign. While there are many PPC bid management techniques that you can try in order to increase efficiency, optimizing your campaign starts with your keywords.

First and foremost, you need to pick extremely specific keywords as a way of maximizing conversion rate. Don't pick keywords that are generic within your industry, but rather pick keywords that are extremely specific to the exact product or service that you plan to offer your customers. This will help ensure that every prospect that clicks on your link is genuinely interested in what you have to offer. Furthermore, they will know exactly what you offer before they get to your website, so there will be no surprises once they reach your site.

While we often think about our ads and keywords when worrying about AdWords management optimization, we sometimes forget that some of the most important optimization happens on the backend. Making sure your website is streamlined and easy to navigate is just as important as getting customers to it. This is where you convert potential customers into customers, and how you increase your ROI. You know your products and services better than anyone else, but sometimes it can be helpful to let an objective party look at your site. Do they see the same things you see? You need to know.

The last strategy you may want to consider is taking a very careful look at where your prospective customers are at when it comes to making a purchase. Many consumers choose to gather information for a certain period of time before they decide to make a purchase. If you are adding words like information onto the end of your keyword phrases, you will likely get clicks from prospects that are in the information-gathering stage. When it comes time to make a purchase, they may or may not come back to your site. To truly optimize your campaign, you may want to exclusively target prospects that are ready to buy.

These are some of the simple strategies that help take your Google AdWords management campaign from average to all-star. Just remember that there are two parts to every successful pay per click campaign - your keyword ads and your website. Take a look and make sure they are both up to par.
About the Author
Adwords management optimisation expertise by tatstar.com. Our adwords management optimisation services can slash CPC costs and increase sales. Or your money back!
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