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Sources Of Music On Hold

May 16, 2008
Other sources on music include the off the shelf commercial compact discs. Compact discs that are commercial remove the problems encountered with radio commercials. Also control over the selection of music is there. Usage of compact discs do not grant proper license for music on hold use unless users first obtain permission from the song title copyright owner. For stock music on hold compact discs, the compact discs are available that have been specifically recorded and licensed for music on hold systems. These may contain only music, or may include periodic voice over with messages such as "Your call is important" or "Please stay on the line". These off the shelf recordings may be general or may be specific to individual industries, but will not be customized for individual companies.

The custom-designed music on hold is general and custom music on hold is advised to control the content and music genre. The hold time can be used to sell products and attract the audience. A good and reputed on hold company is always fully licensed and legal for on hold playback. Also usage of music on hold reduces hang-ups and makes the business look more professional. Music is created to fulfill the particular needs of the business. Even the announcements which are made are scripted to emphasize particular attributes of the business such as location, store hours, or special promotions or services. These are typically used for up-selling and cross-selling callers. Another consideration is the style pf music used. The style of music played by music on hold systems depends largely on the type of business offering the service. It is good to present the music which is attractive for the listeners and does not cause boredom. Also it should be of some particular interest to the typical caller. Like a garment store can play country music while a university should play some smooth and soothing music. A hospital should play some music which denotes care and so on. Ultimately music on hold should be melodious and should attract the caller.

The various benefits of music on hold are that it assures the caller that their call is still connected, assures the caller that their call is important and will be answered as soon as possible, entertains the caller, which gives the impression that the time spent on hold is shorter than what it really is, informs the caller of his place in queue and the approximate length of time until his call will be taken, informs the caller of information about the company, such as store hours, locations, or services, informs the caller about promotions or new products, informs the caller about products and services offered by the company.
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