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Advertise Your Home Business in Online Directories

May 17, 2008
When we talk about advertising your business or products online we usually refer to corporate business. Today we are going to focus on home business. There are a few differences. However, whether it is a company or a home business you should still advertise it in online advertising directories in Malaysia.

Why You Should Advertise Your Home Business?

The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long.

All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

Generally, the ad writer wants the prospect to do one of the following:

a. Visit the store or website to see and judge the product for himself, or immediately write a check or use a credit card and send for the merchandise being advertised.

b. Phone for an appointment to hear the full sales presentation, or write for further information which amounts to the same thing.

The bottom line in any ad is quite simple, to make the reader buy the product or service. Any ad that causes the reader to only pause in this thinking, to just admire the product, or to simply believe what written about the product, is not doing its job completely.

The ad writer must know exactly what he wants his reader to do, and any that does not elicit the desired action is an absolute waste of time and money.

In order to elicit the desired action from the prospect, all ads are written according to a simple master formula which is

1. Attract the attention of your prospect.
2. Interest your prospect in the product
3. Cause your prospect to desire the product.
4. Demand action from the prospect. Never forget the basic rule of advertising copy writing, If the ad is not read, it wont stimulate any sale, if it is not seen, it cannot be read, and if it does not command or grab the attention of the reader, it will not be seen.

Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you are just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success in your home business.

Home business offer good potential for success. If done properly, home business or SOHO, meaning small office home office, is really lucrative because overheads are small.

After you have incorporated the above points into your marketing plan, you should quickly advertise online in advertising directories in Malaysia. You will be spoil for choice because there are many advertising directories available in Malaysia. Some are free sites whereas others are paying ones. But both these sites offer good listing features with comments and feedback functions.
About the Author
Francis Suggest Malaysia Advertising Directory. i1Ad.com is the No.1 Malaysia's Advertising Directory. The leading business advertising website in Malaysia. Visit http://www.i1ad.com
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