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Why SEO Must Be Included in An Internet Marketing Campaign?

May 17, 2008
If you are planning to run an internet marketing campaign for your website, you must include search engine optimization (SEO) in your plan. SEO is the process of getting your website to appear high on the organic listings of search engines, by fine-tuning your website architecture and getting more back links to your website.

Advertising is very important to every business. You need to advertise in order to reach out to your potential customers and market your products or services. It does not matter whether you run an online or offline business, the point is you must market your business. There are many channels for you to market online, and one of the most effective channels is the search engine.

Search engines like Google and Yahoo rank websites based on how relevant their content is for particular search terms. Taking your time and effort to optimize your website for relevant search terms may bring you high search engine rankings for these terms. As most internet users rely on search engines to search for what they want to buy, it is extremely important for you to rank high on the organic listings.

Internet users usually only review the first few results when they search for a product or service. Therefore, if your website manages to rank high enough to appear on the first page, you will most likely get a huge increased in traffic to your website. Traffic from search engines is not general traffic but targeted traffic. This means that the visitors to your website are all potential customers for your business.

Now that you understand why SEO is so important in an internet marketing campaign, you should plan to achieve high organic rankings. As SEO is a very complex process which continues to evolve, you need to hire a professional SEO consultant to work for you. A professional SEO consultant keeps up with the changes in the industry frequently, and will be able to apply the latest optimization techniques to your website. This will increase your chance of achieving high organic rankings, as well as saving you many troubles to optimize the website yourself.

There are many factors that determine how high a website is ranked. The algorithms used by search engines are very complex, and include several factors such as keyword density, number of inbound links, title and Meta tags, quality of content and website traffic.

Therefore, your best bet is to hire a professional to do it for you. Although a professional SEO service is not cheap, it is definitely worth every cent when your website ranks high on search engines and gives you a major increased in traffic to your website.
About the Author
Cheow Yu Yuan is the co-founder of OOM, an online marketing agency which specializes in search engine optimization.

Check out more about Search Engine Optimization at www.optimalonlinemarketing.com
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