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Use Solid Branding Ideas To Make Money With The Internet

May 18, 2008
Branding is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

The purpose of branding is to get people to recall your company/product/service from memory. The ultimate aim is to get people to trust you more than the competition and to think of your Web site before they think of the competition's site.

Branding isn't just for the big companies. It's just as important to the small business entrepreneur, especially online business owners. With cutthroat competition on the Web, those who don't brand, will probably go out of business.

To make money with the Internet, it takes solid branding ideas and here are some. It is very important to keep all of your design elements the same from page to page. Display your logo at the top of the page and consistently throughout your Web site.

Your Web site must have its own distinct "feel". Use your domain name as your brand. Put it on all of your stationary, business cards, statements, etc.

With thousands of new Web sites and ezines popping up in Web land every month, the demand for high quality content is immense. You can provide articles for other webmasters/editors to publish on their Web sites/ezines.

At the end of your article put your name and a link to your Web site, with a short teaser copy to click on and your brand.

There are emails that are sent automatically to anyone who request them triggered by sending them an email. Autoresponders are great as they work 24 hours a day without any intervention on your part.

Use them to send visitors free reports, articles, lists of links, etc. And add your branding copy (logo, name, slogan, USP, etc.) at the top and bottom of the message, with a link back to your Web site.

Nowadays all good Web hosts provide their customers with free autoresponders. This is a great way to make money on the Internet thanks to solid branding.

Branding is psychological. It exists in the minds of customers and prospects. When they say, "image is nothing, thirst is everything", I bet a name of a popular fizzy lemonade drink will pop up in your mind.

If you don't brand, you'll have a hard time surviving on the Wed. If you do brand properly, you will easily make money on the Internet thanks to social marketing and find out online branding is not hard to do.
About the Author
Court is an expert on how to make money with the internet and also provides internet marketing strategy.
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