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How I Improved My Sales With A Redesigned Shopping Cart

May 18, 2008
Two years ago I created my website so I could sell rare books online. I thought it was going to be very easy: I just had to put my website online and people would stand in line to take the books out of my hands. But things were not that easy and this is a recount of what I had to find out the hard way.

My sales were very slow and I did not know what else I could do to get them up. I thought I had a great design and I had an excellent selling strategy. Finally, the idea of changing my shopping cart came to mind. I didn't know how this would affect the sales, so I did a lot of research to find out.

I guess the first thing that you have to really know is what you want to do. You just can't choose the first software without carefully studying its characteristics and not knowing if it takes care of all your needs.

I still didn't answer the question of how I can use a shopping cart to better my sales. After much research I learned that impulse buying is online just as it is in regular stores. If someone wants an item you should let them know what others bought along with the item. This is one key to boost sales.

Sometimes there are groups of people that want to buy in volume. If you have a chat area where they could meet and discuss your product, they may decide to buy bulk on that item. Another idea is to give out coupons for buying more than one item. This will make them purchase multiple items, and once again improving your sales.

The shopping cart can be useful if you create another affiliated program. This will help you expose your product at a low cost, or even free. If you have a good shopping cart some other features may include signup process, providing statistics, and even be able to check payments.

Shipping information is very important if you are selling online. Your website must provide all the information you customer needs. Some things to include are pictures of the item, how much the shipping is, and how long does shipping take.

The professionals are always the last and best place to seek help. If you cannot figure out how to increase sales by using your shopping cart, there is no shame in asking someone with more knowledge.
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