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Entice The Business Sector To Stay At Your Bed & Breakfast

May 18, 2008
What are you doing to get those who travel to make a reservation at your bed & breakfast? If the answer is nothing then you need to change your outlook on it. While a bed & breakfast is often viewed as a romantic place it can also be one that offers many comforts of home. For those who travel for work it is often a nice change of pace from the impersonal hotels they frequently have to stay in.

Reaching out to this area of the market can really affect your bottom line for the better. Instead of often having rooms open during the week you can fill them up. This is a winning situation both for your business and for those away from home for work. Offer some great amenities such as internet access and you will get even more of them to take notice of what you offer.

Your bed & breakfast can offer them a cozy place to stay though were they get more of the comforts of home. If they frequently travel to your area, then they may become a regular customer that you get to know. They will love the personal attention over what they get when they check into a hotel. Chances are they get a different clerk each time they arrive there.

In fact many of them may be in town every couple of weeks or once a month for business. You can be sure they will start coming to stay with you when they do. That means a great deal more regular business for your bed & breakfast than before. Just make sure you keep the prices fair and even offer something to your regular guests to save them money. Business owners that send them out of town are always looking for a low price in relation to travel expenses.

In order to reach those who travel for business, you are going to have to make some changes to your marketing strategies. In most cases it will mean doing what you already are and then adding other elements. You want to have your information where ever they can access hotel information. This way when they look for a place to stay they are sure to come across your business.

You need to get creative so you can influence people of all backgrounds to come to your bed & breakfast. Getting the word out locally and online are both going to help you reach the business sector. You will find your bed & breakfast profits increase significantly when you have steady customers coming in. You will also be able to learn what your regulars like so you can offer the very best to them.

This is a very reasonable way to increase traffic to your business and to make money to keep it going. If you want to stop worrying about how to come up with enough money for repairs and the costs, then you have to fill up the rooms. Get the word out there to the business travelers and you will be able to reap the benefits.

It is definitely worth it to spend some time and money reaching those traveling on business. It can definitely help to fill up your vacancies during the weekdays. This is when most people travel for business. So you will still have the weekends to offer rooms to those traveling for fun.
About the Author
Patti Rob writes about the ups and downs of starting and running a Bed and Breakfast. You can avoid the common rookie mistakes and take the B&B Owners Quiz at BedandBreakfastProfits.com
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