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Affiliate Marketing Is A Quick Start To Your Business

May 19, 2008
Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods to obtain new buyers.

This form of marketing,(using one site to drive traffic to another) is a form of marketing that is frequently overlooked by advertisers.

Affiliate marketing has grown quickly since its inception. It is driven by entrepreneurs who are working at the forefront of internet marketing. The use of Affiliates in your business is highly recomended as you really have minimal advertising costs as the affiliate is the one that promotes your product for a percentage of the sale price. The trick is to have a large number of affiliates or have a number of good marketers that have large responsive list to market to.

A better explanation of Affiliate marketing would be to say Affiliate Marketing is an advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience.

Affiliate marketing incentivises other websites to become advocates for your services, increasing your online exposure and improving the efficiency of your advertising spend. This viral network effect can produce huge benfits to the product owner in extra sales.
As Affiliate marketing is based purely on results, it is the only online channel that doesn t have to come out of your marketing budget.

Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.

Merchants like affiliate marketing because in most cases, it uses a "pay for performance" model, meaning that the merchant does not incur a marketing expense unless results are accrued (excluding any initial setup cost). The increase of number of internet businesses in combination with the increased number of people that trust the current technology enough to do shopping and business online caused and still causes a further maturing of affiliate marketing.

80% of affiliate programs today use revenue sharing or cost per sale (CPS) as compensation method, 19% use cost per action (CPA) and the remaining 1% are other methods, such as cost per click (CPC) or cost per mille (CPM).

Some merchants run their own affiliate programs (In House) while others use third party services provided by intermediaries to track traffic or sales that are referred from affiliates. Successful affiliate programs require a lot of maintenance and work. The number of affiliate programs just a few years back was much smaller than it is today.

The days when programs could generate considerable revenue for the merchant even if they were poorly or not at all managed ("auto-drive") are over (with the exception of some verticals). Affiliate programs directories are one way to find affiliate programs, another method is large affiliate networks that provide the platform for dozens or even hundreds of advertisers.

In its early days many internet users held negative opinions of affiliate marketing due to the tendency of affiliates to use spam to promote the programs in which they were enrolled. Those uncontrolled programs did aid (and continue to do so today) rogue affiliates, who use spamming, trademark infringement, false advertising, "cookie cutting", typosquatting and other unethical methods that caused affiliate marketing to get a bad reputation.This reputation is waning as more people are accepting the use of the net as a daily medium. As well as the spaming laws that now exist.

An affiliate marketing initiative is only ever as good as your chosen partner sites. If there is any time to start or focus on your affiliate marketing business, now is the best time. "If you are looking to start your own internet business or grow your current business, affiliate marketing is essential to add to your business. There is no easy way of making money legally you are not going to make money without effort.

If you are an average adult with minimal computing skills, you have what it takes to start your own affiliate marketing business. Why not check out some more articles to get more information on how Affiliate Marketing can benefit your business. A strategic Affiliate Marketing approach to affiliate marketing with personality building good relationships is one of the best ways to success online!.
About the Author
Gav Shannon is a Network Marketing Professional who writes about different topics that he feels may be of an interest.Get the real tips, strategies and pain saving lessons on how to do Network Marketing the right way at http://www.gavshannon.com
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