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How To Be A Successful Marketer

May 19, 2008
The problem with most new online marketer today is that they are looking for instant gratification and they are not interested in learning to be a professional online marketer. Most of the people who join affiliate marketing are thinking of making big buck quickly and they thought that this business is just about placing pay per click ads with Google and people will start clicking on them and then purchase at the merchant website making them money easily.

People with this mentality will soon find out that they are having a lot of impression and clicks on their ads but zero sales wasting them a lot of money in their pay per click campaign. After a few days of similar situation, they will start to think that affiliate marketing is a scam and it does not work at all. After hearing so many stories from people who fail in this business, i have come to a conclusion that the problem does not lies in this business but it is how people understand about this business.

Therefore this article aims to shed some light on how anyone can be as successful in this business as those gurus out there if they understand what this business needs from them.

1) Build Your List: It does not matter whether you are selling your own product or selling other people product. The number one task you need to do is to build a list of people who are interested in the products or niche you are promoting. Do you know that most people who fail in this business are those who neglect the task to build their own list and they simply send people to the merchant website immediately.

The reason why anyone who are serious in this business should build a list is that it allows them to establish relationship with their subscribers and eventually it will reach a stage where the subscriber only buy from them and not other affiliate. I frequently have subscribers who asked if i sell a particular product because they prefer to buy from me and not from other people and this is the kind of trust that you need in order to be successful in this business.

2) Select Your Primary Traffic Generation Method: Once you have decided to build your list, the next step will be how to drive traffic to your squeeze page so that you can build a huge list. If you have read those e-books or watch those video from some of the affiliate program, they often tell you all several methods available but all you have to do is to select two methods that most suits you to use, preferably one free method and one paid method. Do not attempt to use all of them as you will not have time to do them properly and it is always best to be an expert in something then an amateur in everything.

3) Create A Converting Squeeze Page: Most people always think that they need a very beautiful squeeze page so that it can attract people to opt-in to their list. But do you know that my simple squeeze page has a conversion rate of 70% which means that 7 out of 10 visitors will opt-in to my list. This is because people are always complicating things and in fact simplicity is the word for this business. If you have the ability to make things simple and easy to understand, your visitors are more likely to be attracted to you.

Your squeeze page just need to be a clean one with an attractive headline telling your visitors about what you can do for them and a instruction statement to direct them what to do. That's it!

Once you understand the importance of these three factors, you just have to master the skill to do them and you will see the rewards from your action. However you have to get rid of anything in your mind asking for instant gratification from what you are doing as they are your number one obstacle to success in this business. The faster you get of them, the faster you can grasp the concept of the whole internet marketing business.
About the Author
The author is a full time internet marketer after quitting his day job as a Professional engineer in a multinational company.

For more related information, Visit: http://www.YourBossHatesUs.com for more Affiliate Marketing Tips and download your free copy of "Science of Making Money Online" e-book
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