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Onpage SEO For Your Home Based Business

May 19, 2008
So you've set up your blog and hopefully it's now full of content you have passionately written. It should be a very interesting meeting site for the community of your chosen niche, as opposed to a lifeless factsheet.

No matter how delicious your content is, if there is nobody to read it you can't generate profit from it. Don't forget, you're doing all this for your home based business! Traffic is the lifeblood of your blog. In order to attract people, you must offer attractive information. Simple enough.

However, to get traffic onto your site, you have to think backwards. Where do people look when they need information? Yes, they search using search engines like Google, Yahoo and MSN to name a few more popular ones. So, to get these people on your blog, your blog needs to rank high on search result pages of these search engines. When these people search for information through the search engines and see your site among the top results, they will naturally click through to your blog!

The art of getting your blog or website onto high rankings on search result pages is called search engine optimization (SEO). It is complex and hard subject to master, but that doesn't stop us from learning simple yet effective techniques to conquer the search results for certain keywords. The more complex techniques are usually needed to fight for very competitive and general keywords such as "fat loss".

For now, let's determine the keywords that you want to optimize your site for. For example, your blog talks about tech gadgets. Now, you'd want to check in Google to see if it is a very competitive keyword. At this time of writing, there are 30,300,000 search results. Think you can beat 30,300,000 sites at your first attempt? I don't think so.

Now, let's try to narrow down our scope. Let's look for "technological gadgets" instead. At this time of writing, Google lists 354,000 results. That's more manageable, but you'd like to search for more focused keywords. However, let's optimize your blog for "technological gadgets" just for the sake of learning.

First, you have to pay attention to the title of your blog. Since you're optimizing for technological gadgets, you need to have that exact phrase in your blog title. For example, a line like "Your Best Technological Gadget Blog!" would work great. You can change the title of your blog in the Blogger control panel or the WordPress blog when you're creating it. If you're proficient with HTML, you can even do that on other blog engines. Bottom line? Invest in your home based business by learning a little HTML!

Other than that, your page heading should also contain the term you're optimizing for. The page heading is the bit of text in your code that is enclosed within the "h1" tags. This is important as it tells the search engines what your page is about (in this case, "technological gadgets"). Since we're posting a blog, the "h1"tags are usually the post titles, so remember to include the term there whenever relevant.

One last bit, you should also sprinkle the words "technological gadgets" in your posts whenever possible. The frequent occurrence of that phrase in your blog will give a hint to the search engines that your blog is really relevant to that topic.

However, this is the most important bit of all. Always keep in mind that you're writing for real life people who read your blog to obtain information, so it is very stupid to spam your blog with keywords! In fact, if you do that, the search engines will end up thinking you're spamming and drop your ranking further down into oblivion. Write for humans not search engines, and your home based business profits will continue to grow!
About the Author
Kirk Bennett is a Silicon Valley sales and marketing executive and leader. He has developed a series of systems leveraging automation and outsourcing for internet marketers. Start a home based business today! Check out his site at http://www.YourOpportunityForWealth.com
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