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Online Advertising Tips For Internet Marketers and Business Owner

May 19, 2008
Malaysians are quickly moving into online e-commerce business. Broadband users are doubling every few months or so. Wireless and mobile broadband use is on the increase. People used to surf the Net in places like Star bucks and Coffee Bean. But today you can easily find surfers on roadside stalls. Thats how fast the rate of change is blowing in todays business in Malaysia. Those that are still not aware of this trend will be seriously left behind.

Businessmen are quickly learning how to do business on the internet. They are soon moving into advertising and listing their products and services in online advertising directories. Malaysia online advertising directories are also on the increase from just one or two sites to more than ten sites now.

Some of Malaysia online advertising directories are free with certain restrictions like space, whereas others offer advanced features like mini sites including hosting services.

Here are some tips for newbies to online e-commerce business.

Advertising is one of the oldest tools available to draw the attention of prospective customers towards products and services. What began as word of mouth promotion in the past, slowly matured to become the most widely used components of a firms promotional strategy. Depending on your products life cycle, advertising may be aimed at creating awareness, arousing interest and pushing sales.

The most popular forms of advertising and the media used include TV commercials and Radio Jingles Advertising, Print Advertising like print ads, Commercial and Outdoor Advertising including Advertising on Billboards, Hoardings etc. The role of Advertising Agencies in streamlining the Advertising Industry cannot be ignored.

However, in recent times, the newest form of advertising that has gained tremendous popularity is Online Advertising.

What is Online Advertising? To put it simply, Online Advertising refers to advertising that is done on the internet. Over the years, online advertising has gained center stage and has become a major source of revenue generation.

Forms of Online Advertising

Advertising on the internet takes several forms. These include:

1. Advertising through written Articles

When we talk about online businesses, article writing continues to be the most common form of online advertising. Well written and focused articles can do wonders for your business and continue to be one of the most cost effective ways of online advertising. The internet is flooded with article directories that accept well written articles and make them available for Free Reprint a great way to promote your business.

2. Email Advertising

Advertising through email is another common form of online advertising. However, what distinguishes it from spam is when it takes the shape of legitimate opt in emailing.

3. Search Engine Advertising

A lot of webmasters use the service of Pay Per Click Providers such as Google Adwords to advertise their business and website on Search Engines. Such paid listings help in advertising the business and the site owners are charged only when someone clicks on their ad.

4. Website Advertising

A lot of webmasters use related websites to advertise their business. The trick is to select those websites which receive visitors related to your industry. Depending on your online advertising budget, you can select from a range of sites with varying advertising options and pricing. Here are a few common ad formats popularly used on websites, Pop Ups are new windows that open up on already existing web pages every time a page loads.@ Pop-Under: these ads open when a page loads but are usually seen only when the current pages are closed.

Banner ads format are usually gif or jpeg rectangular image ads that come in varying sizes and are displayed in prominent places on a website. 468 pixels wide by 60 pixels high is the most common banner size and such ads may be click able linking to a particular web page or website.

Video ads are moving banners with video clips.

Floating ads: specially designed ads that appear above the content on a page and moves along the page as it is viewed.

Expanding ads, ads that change size.

5. Affiliate Marketing

This form of online marketing is gaining tremendous popularity. This form of advertising is based on the concept that affiliates are paid when their marketing efforts boost sales and generate revenue for the advertiser. Affiliate marketing programs create a win-win situation for all parties concerned.

Depending on your specific advertising goals, it is recommended to pay attention to the various forms of online advertising and create a campaign that best suits your business. Keep in mind that web surfers at times, do not like distractions when they surf the net or visit a website.

Users especially get irritated when certain attributes on a site take away all the control from their hands and forces them to leave the site. This includes pop-ups that occupy most part of the screen and do not have a close button, automatically start playing sound and move all around the page, etc. When using any of the online advertising techniques, try to strike a balance between usability and the overall user experience.

Once you have understand these forms of advertising you can better make use of Malaysia online advertising directories to list either your websites or just your URL listings and take advantage of the traffic generated. Google spider program love directories and they will search and list your URL so that your prospects can easily find you on the Net.
About the Author
Francis Suggest Malaysia Advertising Directory. i1Ad is the No.1 Malaysia's Advertising Directory. The leading business advertising website in Malaysia. Visit http://www.i1ad.com
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