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Off-Page SEO For Your Home Internet Business

May 19, 2008
Let's assume you have already optimized your blog to rank well for search results of certain keywords that you are targeting. Here comes the sad news - it affects your ranking in only very minor ways. However, as you build your home internet business, don't skip this step as every little bit helps when you're competing for search engine rankings.

It's time to move on to offpage search engine optimization. That is, factors that are not on your blog but affect your search engine rankings very greatly. There are a lot of offpage factors and in this article we'll discuss the first and most obvious; the number of links to your blog.

As a general rule of thumb, the more links to your blog, the more the search engines think you are an authority in that particular niche and hence the higher they rank you. However, take care to observe the quality of the links. For example, a thousand links from totally irrelevant sites like online dating sites would not help at all because your blog is a technological product blog. In contrast, a single link from a highly authoritative site about technological gadgets will get the search engines crawling about your blog like the Feds storming a meth lab...

Anyway, the most cost effective way of getting high quality links from authoritative sites is simply to ask for it. If your blog contains high quality content that is original and will provide valuable information to the site's readers, chances are the webmaster(s) will link to your blog or even write about you.

Let's talk about how we should ask these webmasters of authority to link to your blog. We're discussing this based on the presumption that your blog is really content rich and offering high quality information to anyone in your niche or topic of discussion. The most viable option would be to send an email directly to the webmaster.

First, let's look for the top sites in your niche. Simply search the major search engines for the term that you're targeting. In this case, let's do a Google search for "technological gadgets". The first site listed, "Gadgets Club", is good for our example as it's a blog, and blogs are relatively more accessible for newcomers (like you?). Avoid purely commercial web sites by the way, stick to community-based sites and blogs.

So, compose an email to the webmaster of Gadgets Club (you can use their "contact us" button ). Start by stating how you came across their site (i.e. "looking for gadget information", NOT "looking for link partners!") and how you think their site provides valuable info. Basically, try to say something really good about their site and be honest about it please.

Then, suggest that so-and-so content on your own blog will be a nice complement to their site's content and vice versa. Put a link on your blog to their site and ask subtly if they might be able to do the same to weld a mutually beneficial relationship between the site and your blog. Check out their blogroll by the way, this is where you'd want to end up having your link.

Now, this approach will work, but not 100% of the time. Along the way, you might find people who won't even respond to your email, so forget about them and move on. Remove the links from your blog to their site if they have not responded to your email within a couple of weeks, which is a pretty long wait. Key point: This is a numbers game and you should not forget this fact as you build your home internet business. Qualify them as either in, or out. If they're out, simply say "Next!" and move on.

Keep doing this for the first 30 search results that pop up, and before long you should have quite a few good sites all linking to you.
About the Author
Kirk Bennett is a Silicon Valley sales and marketing executive and leader. He has developed a series of systems leveraging automation and outsourcing for internet marketers. Start a home internet business today! Check out his site at http://www.YourOpportunityForWealth.com
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