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The Importance of Lead Generation in Network Marketing

May 19, 2008
The coming of network marketing has become the most exciting form of lead generation out in the market. Initially, when this type of business emerged, it used to be called hunting which was actually what it really is. It is basically doing what hunters do. The marketer will have to spot the target, stalk the target and kill the target. As a network marketer, one has to learn how to do this.

What does lead generation have to do with network marketing? What is network marketing in the first place? Lead generation is as simple as coming up with a list of prospective clients and contact details to make them easier to reach.

In network marketing, it is important to generate leads. This will determine the extent of your market, the income you will earn and the success of the entire business. Without lead generation, selling products and services will not happen without ample lead generation. Just like any business, there is no use doing it without customers.

Now that poses a problem. How can one properly come up with enough leads to make it work? That is not actually a problem. Lead generation starts from where you stand. Without you realizing it, you already have a network. You have your friends, family, current clients, coworkers, friends from sports/social club and co-members in organizations you have joined. This is where you can start lead generation. For sure, there are many who would patronize your product of services.

The first people you identify and establish a business relationship with will serve as the base of your target market. These people will most likely refer you to others who will be interested in what you have to offer. Then these people will refer you to others and so on and so forth. This will be your network. As it grows, so does your income.

How do you keep your network growing? Lead generation should be maintained as long as the business exists. You will have to be aggressive in the generation of leads. Take advantage of all opportunities when you meet people. Every person you meet or you receive an invitation from is an opportunity to increase lead generation.

Sometimes, people do not seem to like the idea of network marketing because it requires being able to convince people to buy what they are offering. However, they do not have the confidence to face the client; much less convince him to buy the product. They are simply afraid of being rejected. But that is not the attitude one must take when doing a business such as this. You have to have the guts to do the marketing. If it does not work with one client, there are still many out there.

There is no actual need to fear networking. When making contact with a client and the client declines your offer, this client can still help you. He or she may still be able to refer you to someone who would be interested in your product or service. This is another way to increase lead generation. The people you are led to can lead you to other people who could increase the extent of your network.

There is an actual need to be aggressive in the world of network marketing. Having a high quality product or service that people have interest in buying is not enough. Lead generation is a requirement that one has to continually work on in order to build the network you need in order to be successful.
About the Author
Daegan Smith Is And Expert Online Marketer
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