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5 Basic Tips on Managing Your Network Marketing Affiliate Program

May 20, 2008
Having people join your network marketing affiliate program is just the first step. If you want your business to succeed, you need to take care of your affiliates and help them achieve their goals as well.

5 Basic Tips on Managing Your Network Marketing Affiliate Program

Know the person behind the name.

You've probably read a lot of online articles advising you to remember your affiliates names and use it when addressing your weekly or monthly newsletters. But if you truly want to maximize the profit potential of your business then you need to go beyond that. You need to know more than your affiliates first names in order to personalize your approach as well when working with them or giving them advice.

Everyone knows, for instance, that the cartoon character Popeye is a sailorman. If you're going to teach Popeye about quantum physics, don't you think it's going to be easier to do that if you use analogies to sailing? If you take the time to personally know your affiliates, you'll also learn the most effective way of reaching out to them.

Maintain constant contact with them.

It's important to establish and strengthen the relationship between you and your affiliates. Whether they see you as a mentor, role model, or adviser, it's your role to lean an ear to their problems and do what you can to help them succeed as an affiliate. Make sure they know as well how to contact you just in case they can't wait for your usual time to speak with them.

Make your compensation plan attractive and flexible.

Attractive basically means paying the best rates you can afford. You don't need to bankrupt yourself, though. If you can't afford to pay them high commission rates, you can consider offering them profit-sharing opportunities instead.

Flexibility is also important in devising a compensation plan. You should give your affiliates all the options they need to make the compensation plan more desirable. Let them choose, for instance, whether they wish to receive commissions on a daily, weekly, or monthly basis. Let them choose as well how they wish to receive their payment, such as if they wish for you to deposit it directly to their bank account or get it from PayPal.

Hold training seminars and workshops regularly.

As the manager of a network marketing affiliate program, it is also your responsibility to seek the latest and best techniques and skills that could help your affiliates succeed. Once you've mastered a new technique, don't hesitate to contact your affiliates and hold a seminar or workshop. You can do this online or in person, depending on your affiliates preferences and yours.

Make long-term plans.

Working for a network marketing company with the foresight to plan for the future would be nice but it's not always possible. Sometimes, you and your affiliates are forced to work for a network marketing company that can only promise short-term success because the profit potential is just too great to resist.

Be that as it may, you should work on making long-term plans for your affiliate program. You should research about other network marketing companies you can work with once your current company has reached saturation point in its target market. Do that and you and your affiliates will enjoy a long and fruitful working relationship!

In managing a network marketing affiliate program, just remember that what helps your affiliates help you as well. Good luck!
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